21 Mercer Opening Party.

In less than 4 hours the opening party of all openings will start. You’ll have to be one of the lucky few who were invited but Nike Sportswear has gone all out to open up their very first flagship door by taking up the entire block and setting up what looks to be a mini-stadium.

For those that can’t make it, check out the live webcast happening on 3 channels.

channel 1 | channel 2 | channel 3

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The Hundreds bought out by Anchor Blue!!

remember this photo? well, it’s true, The Hundreds is now a part of Anchor Blue! Congrats guys, enjoy that coin..

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Go there now!!

Want2BSquare Scion Art Show - Dalek, Matzu, More..

Scion, once again, has called upon seven dynamic contemporary and internationally-recognized artists to create original artwork inspired by and in celebration of the all-new 2008 xB urban utility vehicle. The artwork will be displayed at “Want2BSquare” art shows in New York and Los Angeles, and carry the theme of squares, boxes and cubes to follow the xB’s boxy style.

Artists involved in the show include
• Dalek, creator of the famed Space Monkeys (www.dalekart.com);
• Matzu, a Japanese artist (www.matzu.net);
• Maya Hayuk, a classic-rock-punk-folk-rainbow-peace-freak-out artist (www.mayahayuk.com);
• Sage Vaughn, a Los Angeles based artist (www.sagevaughn.com);
• Kelsey Brookes, scientist-turned-illustrator (www.kelseybrookes.com);
• UPSO, publisher of the Art Annual “Faesthetic” (www.upso.org); and
• Freddi C, founder of the Streetwise art series, (www.freddic.com).

The Want2BSquare art shows will take place in New York on April 6th at Skylight Studios (275 Hudson Street) and in Los Angeles on April 21st at the Scion Installation L.A. gallery (3521 Helms Avenue, at National). Each event will also feature live DJ entertainment. Cosmo Baker and DJ Ayers from The Rub DJs will perform at the New York events, while the Los Angeles show will host DJ Ramses and DJ Denimslinger.

The art shows are part of an xB pre-launch strategy anchored by the recently launched Want2BSquare.com site. The site was developed by Scion’s creative agency, ATTIK. The “square” universe is represented inside an engaging, entertaining, multidimensional web experience where visitors are encouraged to explore an expansive world, play games against other visitors, view a wealth of video content celebrating the xB’s boxy shape, and discover other quirky experiences.
http://want2bsquare.com/show
http://want2bsquare.com

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