August 21st, 2008 | Fatlace Crew | No Comments
In less than 4 hours the opening party of all openings will start. You’ll have to be one of the lucky few who were invited but Nike Sportswear has gone all out to open up their very first flagship door by taking up the entire block and setting up what looks to be a mini-stadium.
For those that can’t make it, check out the live webcast happening on 3 channels.
channel 1 | channel 2 | channel 3
May 12th, 2008 | Fatlace Crew | 6 Comments
So the cat’s out of the bag. Nike Sportswear, the newest category coming out of Nike had it’s debut.
Nike introduces Nike Sportswear, taking the best of Nike’s sport heritage, remixing and improving it through today’s design innovations. Nike Sportswear launches with the re-evolution of eight iconic Nike products, celebrating our history and paying homage to Chinese tradition with the number 8. (AF1, Dunk, AM90, Cortez, Windrunner, Athletic West 77 Hoodie, Eugene Track Jacket, and the Nike Sportswear Tee). Nike has chosen the year of Beijing to debut Nike Sportswear, an iconic moment in sport that symbolizes the pinnacle of athletic achievement and competition. Nike introduces Nike Sportswear in the year Beijing opens its doors to the world’s greatest athletes on 080808.
We were really excited about the design of the space and the presentation of the product.
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