Stayfresh Crew


Blessings Fam | A Big THANK YOU to all of those who came out to Sol On Wax: Tribute To DJ TripSpin. It was an awesome turnout and those who blessed us with their presence that evening-we are forever grateful. You may view coverage that Socialush kindly provided at the following LINK for that evening’s festivities. This coming SATURDAY on JULY 31st, the party continues at AZUL SF where we bring our usual THURSDAY WEEKLY + make it a Weekend Special. Come celebrate the Summer Vibes with us and lounge with good company. Check out the flyer below for further information. Hope to see you there. Enjoy.

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EXP1985 + SRxMM



SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.