New Looks

Thought I’d share some new logo designs you’ll be seeing on product and accessories in the near future.

The Illest tag. I’ve been wanting to do an illest tag for some time now.

Fatlace Cursive. Much different from our last brush stroked cursive. Basically my handwriting.

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. 15/07/2010 at 2:24 pm

    Mark I like it ! 😉 (pxracing)

  2. MadMax
    15/07/2010 at 7:48 pm

    Both are awesome

  3. 15/07/2010 at 7:55 pm

    Both look dope Mark, very nice work.

  4. 15/07/2010 at 9:17 pm

    really like the fatlace one, should make a shirt or two with it (and fwd it to me in the air force :D) lol

  5. ToneDiez
    15/07/2010 at 11:09 pm

    Very nice Mark! Them strokes are very smooth, you should design some fonts!!

  6. xose
    15/07/2010 at 11:17 pm

    epic man, but will the other two logos be completely removed?

  7. 15/07/2010 at 11:49 pm

    Do it mang, looks good maybe some throwups would be coo too..

  8. 15/07/2010 at 11:49 pm

    Taggin like b-boyz do! illest!

  9. kenny
    16/07/2010 at 12:41 am

    should make that a wallpaper

  10. 16/07/2010 at 12:53 am

    your handstyle has always been ill!

  11. Uprising
    16/07/2010 at 1:05 am

    i dig the new stuff

  12. Kyle S
    16/07/2010 at 6:21 am

    I love it! But dont replace anything, I like the other stuff too

  13. 16/07/2010 at 7:45 am

    what kenny said

  14. jdmflow
    16/07/2010 at 9:18 am

    New iPhone background, thanks Mark 😀

  15. 16/07/2010 at 5:16 pm

    Lovin’ it

  16. Frank
    17/07/2010 at 8:55 am

    You guys need to make some Fatlace/illest iPad wallpapers! They are simple to do, and the iPad is currently still in take over the world phase so it’s a must, lol.

    My iPad is itchin for one!

    • 17/07/2010 at 9:14 am

      Look for some next week. We’ll make a few.

  17. Frank
    17/07/2010 at 8:56 am

    In fact if you could resize that Fatlace tag that you posted here that would be sick.

  18. 20/07/2010 at 11:11 am

    dopeee!! i love both!

  19. Frank
    27/07/2010 at 3:39 am

    Just checking in on the iPad wallpapers. I know you guys a super busy.

  20. Frank
    27/07/2010 at 3:39 am

    Just checking in on the iPad wallpapers. I know you guys are super busy.

  21. Jason
    03/08/2010 at 8:19 am

    looks good…but please redue the S!

    • 03/08/2010 at 10:08 am

      E and the S use the same serif. :)