Product Etc

With passion for quality and design at the core of the brand, the first line focuses on clean and simplistic, yet conceptual, marks that are bold in both size and color.

Highlighting their flagship piece, Westside Love™ is the original design under the Product Etcetera line. Designed to give thanks to their home, it is a sign of affection for the Pacific side of the United States. Through Westside Love, Product Etcetera will work to make contributions to West Coast-based non-profit organizations and their initiatives.

Check out photos from their popup shop in San Diego which was held at 5&aDime. Thanks guys for the Tee and keep up the great work!

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. Roger
    16/07/2010 at 11:31 pm

    this is pretty sick

  2. Rath
    20/07/2010 at 5:34 pm

    that is doap!!…how can i get the cap?