Stayfresh CrewStudio

Life is a Blast When You Know What You’re Doing

If you look behind your fatlace / illest tee labels, you’ll notice the words, “Life is a Blast When You Know What You’re Doing”. Del tha funkee homosapien said that on a verse back in the day and it stuck in my head. It’s what motivates me as well as alot of people in this small world we live in.

During the grand opening of The Paddock by Fatlace, Del was announced as one of the MC’s now sponsored by Illest. The collaborative project is labelled Undisputed Champs and will be releasing a series of cut/sew apparel products as well as tees and caps.

The Paddock is Fatlace’s design studio which houses an appointment only retail spot. It’s also their home base which supplies our store in San Francisco as well as distribution of our products worldwide. If you’d like to come to the Paddock in San Mateo, hit us up as it’s by appointment only for now

The Paddock by Fatlace
800 South Amphlett Blvd
San Mateo, CA 94402
650.342.3282

Hours: By Appointment Only
email: whatup@fatlace

[vimeo]http://vimeo.com/14865284[/vimeo]

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.

3 Comments

  1. Spensaur
    11/09/2010 at 4:25 am

    Awesome, congrats on sponsoring one of the dopest rappers of all time and opening your guy’s new warehouse.

  2. Steve
    13/09/2010 at 2:56 pm

    I got the opprotunity to interview him when he played in Sacramento a while back. One of the chillest and layed back guys I have ever met. This video is amazing. Better then the album version id say lol.

    I am so excited for this project!!!!

  3. 13/09/2010 at 10:46 pm

    def one of my top 5 get hype tracks of all times