Stayfresh Crew


Peace Family. It’s been a long time since we left you without a fresh post to step to. We’re back…well kinda. About to board on a plane for Berlin on Thursday + have yet to post our LondonTown Flix. We’ll make sure we get that done on the plane 😉 Anyhow, we’re pleased to announce that we’re teaming up with Socialush + EXP1985 Family to bring you the 100th Episode Celebration for LimeLight Radio, which plays on AllDayPlay.FM weekly. Please come out and support the kind folks of Socialush + LimeLight Radio as they toast to the good life this Friday at Risque Lounge, located in Downtown San Francisco. Please check out the flyer for further information and follow us on Twitter @SRxMM for Event Updates, Design Highlights + Our Daily Adventures. Take care + we’ll try to keep you posted more often. Respects+Peace. | We also want to acknowledge the passing of our good friend DJ Bobby Speed of Spinning Images + SBC DJs. Our hearts are hanging low, but we’ll keep on to continue your legacy. Thank you for blessing us + the DJ community. Bobby Speed Forever.

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SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.