Stayfresh Crew

EAST3 + WAIL: When Art Imitates Life

RESPECTS+ALOHA. Our brethren  on the island of Oahu has been truly putting in work for quite some time now. Please take a moment to view some exciting work EAST THREE has in waiting to unveil with Sway & King Tech’s W.A.I.L Project [When Art Imitates Life]. Many thanks to the King for giving us insight + looking forward in bringing something very special to all of you in the near future. 808 GIANTS REPRESENT.

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One of One Irwindale – Show Coverage



SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.