Stayfresh Crew


So a few weeks ago we hopped on a plane at SFO, transferred at Paris and was Finland-bound, as we made Helsinki our home for a little over a week. We spent 20 hour days working, where we found ourselves nodding off as we worked into the crack of dawn. From there, in a very zombie-like fashion, we made our way to the UK, landing in London. Presented before you are a few snapshots that we were able to take of the breathtaking city, during moments of placidity. Pictures may be worth a thousand words, but being at the actual site is a whole other story. So here it is without any further adieu: LONDON TOWN Thru The Eyes of SRxMM.

Canary Wharf + The O2 + Surrounding Areas

London Design Festival + ExCEL Center + Nokia World 2010 + The Largest Flyer We Ever Made 😉

The Thames River + MilkBar UK + Covent Garden + Hyde Park

Verve + Great Queen Street + Picadilly Circus + SoHo + London Eye

Victoria & Albert Museum + Harod’s

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Photography: Sean Klingelhoefer



SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.


  1. 06/10/2010 at 11:17 pm

    Sick post, makes me want to move back…

  2. 07/10/2010 at 12:05 am

    Killer pics.

    You should have shouted, you were right round the corner from me, I live in East London.

  3. Al Mofo
    11/10/2010 at 8:46 am

    seriously… this shit is dope

  4. 11/10/2010 at 10:07 am

    love the way these photos were laid out. absolutely beautiful – definitely want to make it out there someday!