Slammed Society

Flashback: Speedwell X Fatlace X Driftunit

Ok, lets dig into our history book a little. In 2004 we connected with Speedwell Footwear to come up with some footwear for DriftUnit, our drift team. Drifting wasnt so serious here in the states but it was definitely gaining some steam in the Pro Series with the inaugural Formula Drift event in 2004. We were just regular dudes that loved what we did and together with Speedwell, we came out with footwear for everyday use and then some special racing shoes just for the team which released in 2005. Those were the days.

Crew Kicks

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 2 retail stores, and a design studio in California and Japan.

14 Comments

  1. 11/11/2010 at 8:47 am

    Glad I still have my DRIFTUNIT team racing shoes! I’ll probably rock them at Word Up! LOL

  2. 11/11/2010 at 9:03 am

    We need a re-release of the Drift Unit shoes! I want both!

  3. j0nes
    11/11/2010 at 10:21 am

    Wish there was a re-release…

  4. 11/11/2010 at 10:52 am

    I still got my Driftunit camo’s in the box! Only worn once!!!

  5. 11/11/2010 at 11:02 am

    still got a pair somewhere @ home

  6. 11/11/2010 at 11:20 am

    I have a pair still in the box too…gotta find em!

  7. Jhooks
    11/11/2010 at 11:51 am

    I had the white ones… oh the memories!

  8. lionel
    11/11/2010 at 12:43 pm

    found some old drift unit stickers and cards in my room, i always wanted the kicks. bring back 2004/05

  9. 11/11/2010 at 1:48 pm

    hahah i still got all mine lol

    i actually just got my racing shoes back, crazy story about it too LOL

  10. daniel
    11/11/2010 at 3:10 pm

    Still got my racing shoes! Too bad I dont have a car to race with… :( One day I’ll get another.

  11. tacklebox
    11/11/2010 at 3:27 pm

    i have the green ones i love them.

  12. Creizai
    11/11/2010 at 3:54 pm

    I have the speedwells, I loved them!
    http://creizai.br0chan.org/wp-content/uploads/2010/10/CarsRule21.jpg
    I had them on in 08 as seen in this picture. They don’t feel as good in on my prosthetics :D, Real feet > Fake feet

  13. 11/11/2010 at 4:36 pm

    Awesome blast from the past…brings back some great memories. Speedwell was a fun time for sure and 6 years later we’re still doing it. I had a secret stash of kicks in my size that I stored at my Mom’s house, but of course someone snagged them :(

  14. 14/11/2010 at 4:01 am

    Dude, I still have my pair. Totally forgot I had them, there in my closet somewhere!