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11am @illest

Walked up to the store to see a line. Incredible. Thanks for all the support from near and far. For those that are asking when its going to be online, Tomorrow. Come thru today, we’re giving away cake as well as the free product for those who slept and camped and the hundred folks that waited in line. More photos soon..

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Keep Drifting & LIFE fun OR ELSE!!!!!!

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1:30pm @illest

Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.

22 Comments

  1. 11/01/2011 at 1:06 pm

    Holy Shit!

  2. 11/01/2011 at 1:08 pm

    Woohoo Expansion!!! Congrats you guys!!!

  3. 11/01/2011 at 1:12 pm

    Congrats Mark and the Fatlace crew.

  4. 11/01/2011 at 1:15 pm

    i spy grippy!

  5. 11/01/2011 at 1:15 pm

    and vu pham haha

    • Vu Pham
      11/01/2011 at 7:31 pm

      Damnnn I got spotted so easy haha. I cudnt even tell if that was me lolol

  6. spensaur
    11/01/2011 at 1:23 pm

    I was there.. but the line was so long and wasn’t moving at all. Had to bail and head to work, picked up Curry House though! Big turnout!

  7. 11/01/2011 at 1:46 pm

    Wow that’s awesome!

  8. jamesinger
    11/01/2011 at 1:58 pm

    So stoked on this. This is just a couple miles from my house and next to my favorite ramen spot Koraku!! I’ll be there when the line dies down!!

  9. Jon
    11/01/2011 at 2:02 pm

    Congrats Mark & the whole fatlace crew. Next time in in LA, Ill be sure to hit it up.

  10. 11/01/2011 at 2:05 pm

    That Supra and WRX are legit!

  11. Simply Tucked
    11/01/2011 at 5:29 pm

    for sure it was packed! i drove out there for nothing hahahaha!!! good job guys! u guys are doing it big!

  12. 11/01/2011 at 5:50 pm

    CONGRATS!!!!!!!!

  13. 11/01/2011 at 6:20 pm

    sadly full of resellers.

  14. 11/01/2011 at 7:26 pm

    yeeeeeeeeeeeeeeeeeeeeee hooooodrraattttssss

  15. LoweredG37
    11/01/2011 at 10:54 pm

    Very sick
    Congratz on the new store
    Stay Fresh!

  16. 12/01/2011 at 11:12 am

    Was there since 10pm the night before, but hella worth it to be the first group in!

  17. 13/01/2011 at 2:10 pm

    Real Nice. Im in LA in April! Will come by! :)

  18. Mikey
    13/01/2011 at 9:21 pm

    My goodness! Can’t wait to visit this place!

  19. hector
    15/01/2011 at 3:08 am

    ha thats me nxt to that sexi supra

  20. 15/01/2011 at 11:37 am

    Must be a sick store!

  21. DjD@wodu
    16/01/2011 at 11:50 am

    Hook up 101