Fantasy Factory

After an exciting first day at Illest in Little Tokyo, I get a text from a longtime friend Mark Shin, who manages Big Black about doing a quick shoot and meeting over at the Fantasy Factory and in about 4 back and forth texts, we were headed over.

Here’s Mark Squared. We both worked in Oregon. He worked at Adidas, I worked at Nike. We both owned shoe stores and have the same motivated grind 24/7. We’ll be doing some things in the future so keep a close eye on it.

Here’s Big Black. I’ve met Big Black before but it was years ago and Rob I run into from time to time at the most random places. Rob was came into the room to say whatup but was in work mode.

After the meeting and shoot, we head downstairs to the fantasy part of the factory. Played some hoops and talked future. Sorry no photos of the spot since the place got renovated but we can show you the doggies!

Got the clearance to get the crew into the place and as you can see, they were having a great time.

Bye Bye doggie. on to the…

Foam Pit! Look at Leslie! She’s loving it!

Felix took a crazy dive as Dat looked on!

No, I didnt dive but it looked like it, right?

This was interesting. The power punch. I scored a 765. They said the guys all do 800+. Crazy.

There were more photos but I can’t post it just yet. It’s good to be in LA as we can coordinate with folks we’ve been wanting for a minute. Just keep posted and be up on the site.

And we’re not Fantasy Factory but we do love to have just as much fun at the Paddock!

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. 12/01/2011 at 3:37 am

    oh mannnn seeing you guys drifting rc, makes me wanna come down to join you guys@ > <"

  2. 12/01/2011 at 8:02 am

    Very cool Mark! Not a bad way to end a hectic day! Save travels to Japan.

  3. DjD@wodu
    12/01/2011 at 8:30 am


  4. 12/01/2011 at 12:34 pm