Every week our EXP1985+Boogie Events Co. Fam are at Mercury Lounge SF to serve you w/ delectable choices of sound as Chef Dom Ainza serves up the late night cuisine until 2AM. Come out and join the Family this Friday as they host you with San Francisco’s own World Class: DJ SWIFTROCK. Alongside him Resident DJs: DIGGA + J.CUE + JON.EXP | Hope to see all of you there this week+future Fridays. Enjoy.

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SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.