FEATURED ARTICLES

A girl and her Z4 M

This is a story about a girl and her car… Just kidding that would take way too long. Short and simple, Sydney’s car is pretty clean. I ran into her on …

STAYFRESH CREW

iPhone 5 Case Round-up

With the release of the Apple iPhone 6 and 6...

Vintage Class: Goodwood Revival 2014

Last weekend I ended up heading to Goodwood Revival, an...

Sights of Singapore

Every once in a while an opportunity knocks. This time,...

ON FATLACE TV

Ruck Out Hawaii Video

Better late than never here is the official Ruck Out...

FatlaceTV: Offset Kings Japan 2014

Our visit to Japan is definitely the highlight of our...

FatlaceTV: Illest B-Boy Japan

Check it out. Illest B-boy battle in Japan hosted by...

UPCOMING EVENTS

Recaro Brings Luxury Style and Colors to Popular Child Seats

RECARO recently released new colorways for the ProSERIES line of child seats. The first new color option, the Hanna, was released yesterday for Valentine’s Day with the next colorway, the Envy, set to release later this summer. I don’t have any children yet, but once I do I know that I’ll be choosing RECARO with motorsports technology and design behind each seat design that makes it a no brainer…the new colors ways are also a nice touch.

Full press release below

Recaro Brings Luxury Style and Colors to Popular Child Seats

Race-Proven Technology Meets High Fashion Design

AUBURN HILLS, Mich. – Feb. 7, 2011 – Fashionable and trend- setting parents are about to have more to choose from when they purchase a Recaro child safety seat. Recaro, one of the world’s leading manufacturers of child safety seats, is combining race track safety with luxury design and color combinations to create fresh and trendy options for parents.

Based on luxury automotive interior design and popular style trends, Recaro recently completed work on two chic new color choices for parents that will make their owners the envy of the carpool line. Recaro recently announced the introduction of the Hanna and Envy fashions, a combination of rich warm colors and innovative design cues.

“Recaro’s current color palette was very much oriented around cooler colors and was designed to complement standard car interiors that were gray or black,” said Jonathan Sieber, director of Sales and Marketing at Recaro. “In keeping with trends in luxury car interiors, Recaro wanted to expand its line and create some additional options to complement popular warm interiors that feature dark chocolate brown, tan, and light brown trim.”

Recaro hired popular Detroit designer Hanna Cushing to design the new fashions. The company was so thrilled with her work that they named the Hanna option after her.

“This all began with feedback from our customers,” says Sieber. “Our customers had asked us to consider a female fashion so we wanted to offer an option that would be attractive and turn heads.”

The Hanna design features a saturated raspberry pink that fills the seat’s primary seating area. The Recaro name accents the headrest, shoulder straps and side of the seat. Recaro will begin offering the seat around Valentine’s Day.

In addition to adding a feminine option, Recaro had also received feedback from customers asking for a gender-neutral option. This is particularly useful for families with multiple children as the gender-neutral option allows parents to reuse the seat for both boys and girls as families expand.

Envy, the neutral option, features a combination of green, tan and dark chocolate brown. Like the Hanna pattern, the Envy’s green color accents the seat’s interior seating area. The Recaro name is featured on the head rest area, both shoulder straps and side of the seat. Recaro will begin offering the seat alongside the Hanna fashion in mid-February.

Sieber says that the combination of performance and design is something that parents are looking for when they consider purchasing a seat. “Parents want to know that they are buying a seat that will protect their child. They also want to have options when it comes to color choices. With the introduction of the Hanna and Envy colorways, we have now extended the best of both worlds and they will provide safety and look great in any vehicle.”

Aside from the new color additions, parents are drawn to the company’s reputation as one of the leading manufacturers of competitive racing seats. Recaro’s child seats take design cues from the company’s motorsports seats, which are engineered to protect drivers at extreme speeds exceeding 200 miles per hour. The seats blend fresh colors with the traditional lines, silhouette, and color blocking that have made the company’s motorsports and automotive seats recognized and respected around the globe. In addition, each seat incorporates high quality fabrics that lend themselves to sophisticated colors and understated texture, such as the tan accent fabric used in the two new fashions.

One Response to Recaro Brings Luxury Style and Colors to Popular Child Seats

  1. Dale Rimando

    Nice, too bad I don’t have rear seats in my AE86…

Tags

Related Content

  • iPhone 5 Case Round-up

    With the release of the Apple iPhone 6 and 6 Plus, many of us that still aren’t up for an update or renewal or simply want to hold out before …

  • Vintage Class: Goodwood Revival 2014

    Last weekend I ended up heading to Goodwood Revival, an event strictly for classics and historic racing cars being relived at the famous Goodwood race circuit.  I wasn’t intending on …

  • Sights of Singapore

    Every once in a while an opportunity knocks. This time, I, along with my brother in law Alex, were fortunate enough to make it out to Singapore to experience the …