FatlaceTV -WordUp! 4 pt.1

Just finished our latest video of WordUP! 4. Check it out. Filmed/edited JonFatlace.


Screen shot 2011-02-16 at 2.27.30 PM
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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. Erik
    16/02/2011 at 4:55 pm

    I just watched this like three times in class=) Thanks hellaflush.

  2. Toepfer
    16/02/2011 at 5:20 pm

    need more info on the toyota truck. Do a shoot or something. PLEASE.

  3. randomhero
    16/02/2011 at 5:34 pm

    Did Earl sell his fc?

    • Mel
      17/02/2011 at 1:31 am

      No, Earl didn’t sell his FC. He’s in the Bay Area now.

      And thanks Jon, for getting a few frames in of the tandem. 😉

  4. 16/02/2011 at 6:22 pm

    Cool vid and the music is good to.

  5. mike
    16/02/2011 at 6:32 pm

    i need to know this songs name

  6. Jhooks
    16/02/2011 at 8:12 pm

    super legit Jon! great job with this vid!

  7. jahris
    16/02/2011 at 9:59 pm

    Lovin the ladder rack!!!!

  8. johnnb123
    17/02/2011 at 5:35 am


  9. JeffAddenbro
    17/02/2011 at 3:51 pm

    The ending was the icing of that epic vid…love it

  10. 17/02/2011 at 7:34 pm

    upload to youtube please

  11. 18/02/2011 at 4:13 am


  12. 18/02/2011 at 10:24 am

    “Kong” by Bonobo :)

  13. xdurhamSFx
    18/02/2011 at 4:03 pm

    Definitely should have a writeup/shoot with that truck. Looks like some mad engineering has gone into it!

    Great vid Jon!

  14. Brandon
    18/02/2011 at 4:51 pm

    uhh……may I have my license yet?

  15. peter
    19/02/2011 at 12:54 pm


    has anybody more information about that nismo 350z? Any links with more pictures? That thing is epic!

    best regards