Stayfresh Crew

The Pro’s Choice

The Fuji Finepix X100 is set to drop in a few days and from the looks and the reviews, it seems to be a decent camera. Comes with a fixed 24mm lens which wont work for many but for those that like shooting fixed, it might be your camera. Half the price of the Leica X1 and its output is very comparable, it seems like a win. Wait 6 months and I’m sure you’ll get these at a good deal if you dont need to be first in line.

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. steve
    08/03/2011 at 9:24 am

    that camera looks awesome! I wonder how much it is going to run for…

  2. mike
    08/03/2011 at 10:47 am

    cool camera with a retro look, but isn’t this a 23mm lens (not 24mm)?

  3. E
    08/03/2011 at 3:19 pm

    ahhh so sick! I want!

  4. daryll
    08/03/2011 at 6:05 pm

    i want one!!

  5. 09/03/2011 at 6:37 pm

    $1200 US Market.

    i been in love with the leica x1 since last year before i started on fatlace but it was way to expensive…

    i was researching the x1 a couple months back and stumbled across the fujix100. i been drooling since 😛


  6. 13/03/2011 at 11:03 pm

    I see the trendy value of these cameras..but to me they just seem like toys for hipsters. Haha, don’t get me wrong Mark, it’s a nice camera, but not a professional choice by any serious means, but you know this already. It’s a fine choice for those who just want a very easy to adjust camera that can take more professional “looking” pics.