Stayfresh Crew


Our second full-day stop was at the Port of Cartagena, Spain. Right off the ship we were already greeted with a sculpture dedicated to the soldiers that fought in Cavite, Philippines during the American-Spanish War that took place back home on the islands. Being from that very province, sparked a connection to this place immediately. In many ways, Cartagena shows it’s various influences from Baroque, Neo-Classical and Modernist styles throughout the cityscape. Being an inhabited city since the time of the fourth century under its original name–Mastia, then re-founded in 228 BC as Qart Hadasht [New Carthage], one can only marvel at all of the history that is ingrained in every stone here. Speaking of which, an archaeological milestone dating back to the Roman Empire known as The Roman Theatre of Carthago Nova is a definite must-see for anyone visiting. Not only seeing the artifacts, but BEING within the theatre itself was was phenomenal experience. On display within the museum were actual sculptural finds of The God Apollo and Rhea Silvia. It was fresh to see signs of our young Apollo traveling along with us as well.


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SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.