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Depth of Speed – Salt Flats Speed Shop

Something Hypebeast has brought to our attention is this series called Depth of Speed. As we’ve been immersed in car culture for the many years, its nice to see people who are not primarily in our culture and see their take on it. How they capture and process the information. Check out this episode with a few more to come.


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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. Josh Clason
    30/06/2011 at 3:59 pm

    Mark, thanks for the post!

  2. chris
    30/06/2011 at 4:35 pm

    im only 16 and all i can say is amazing

  3. 30/06/2011 at 5:57 pm

    it’s always cool to see people living the dream…. and making cars

  4. Josh Hagins
    04/07/2011 at 9:38 am

    Knowledge and skill always gets the job done right

  5. 06/07/2011 at 5:50 pm

    So, cool to see this posted on HellaFlush! Way to go Chris and Josh! You guys gotta see Chris’ ’32 Sedan hot rod! Check out the full build thread here:
    He’s not done yet, but it looked amazing in all metal with great hot rod stance!