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Introducing RWB USA

So we’re proud to announce that RAUH-Welt Begriff will be setting up their USA headquarters opposite to the Fatlace Paddock. RWB USA will consist of offices, a 3000sqft shop, and a shared showroom. They’ll be offering body kits, accessories, and wheels to outfit your Porsche. Look out for the opening reception this October where you’ll be able to meet Nakai-san and Toshi and talk 911 fever.

801 South Amphlett Blvd
San Mateo, CA 94402
rauhweltusa@gmail .com for inquiries.

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. 31/07/2011 at 1:31 am

    This is Epic… Going to look for a Porsche now…

  2. 31/07/2011 at 1:41 am

    Looking for 964 as I post this. I have a extremely low mileage 1987 Buick Grand National willing to trade for RWB’ed 964!

  3. Sleepy Wagon.
    31/07/2011 at 1:02 pm

    OMFG!!! This is like a dream come true! Keep us posted on a opening date.. I want to make it out there to meet the god of rwb!

  4. 01/08/2011 at 7:49 am

    This is extremely cool! I’m juiced to see more Rauh style Porsche’s!

  5. 01/08/2011 at 10:55 am

    Finally! This is going to be great!

  6. 01/08/2011 at 12:08 pm

    Time to bring over the 930 Mr. FATLACE

  7. 01/08/2011 at 12:10 pm

    Lucky! Wonder why they choose NoCal instead of SoCal to setup shop

  8. Aidan
    01/08/2011 at 1:50 pm

    OMFG! can they do a Rauh-welt evo x? lol

  9. Eric R
    02/08/2011 at 10:06 am

    WOW! this introduction to the US market is HUGE! RWB is going to blow up astronomically after all their coverage frim speedhunters/fatlace.

    / HELLA thumbsup!

  10. 02/08/2011 at 3:48 pm

    I wonder if they’ll stick to the “1 per lifetime” moto.

    • 02/08/2011 at 11:25 pm

      I hope they do, if RWB turned into a fad it would destroy the brand. But I know all the people involved with RWB from the top all way through to Fatlace understand how important their brand is. Its not a car you park, its not a car you sticker bomb is something your appreciate on track and off when its not doing work. You don’t just buy an RWB car you buy someone artwork, or at least thats how I see it.

      Expansion will be great for RWB and I hope everything goes smooth.

  11. 03/08/2011 at 10:50 pm

    GOOD LORD YES! start saving my pennies NOW!

  12. Racer X
    06/08/2011 at 5:52 pm

    so dope. now only if i could get a job or rob a bank. if you ever need some original music for a video, let me know: