Stayfresh Crew

The last 24 Hours

The last 24 hours in photos…

Surprise, surprise.. Livery winner’s graphics on the car. Still need to do more but for now, its looking good.

Brooklyn chillin in the meeting room. Playing on her iphone.

The illest Fitted. Not sure when these drop but they’re nice.

Intern boy Jon. Doing work. Swagg..

Took the ruckus to another level once again. 3rd times a charm.

Josh Clasen passed by today. Filmed an episode. Stoked.

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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. daniel
    23/07/2011 at 1:12 am

    Want the hat!!

  2. 23/07/2011 at 9:19 am

    yeah buddy!

  3. MatthewN
    23/07/2011 at 12:37 pm

    tell me when that hat drops, i want it!!

  4. 24/07/2011 at 12:59 am

    That hat is sick. Def .want one!

  5. Bentley
    24/07/2011 at 1:00 am

    Massive want for hat… must… have…

  6. 24/07/2011 at 1:03 am

    Def want to buy that hat!!

  7. xDurhamSFx
    24/07/2011 at 7:01 pm

    Cool post. Car looks great so far. The gold/black/white theme’s workin’ for me.
    Can’t wait to see the ruckus setup.
    and that hat!! Drop it with the cam straps!
    What’s the logistics of nabbing a aplinestar/fatlace racing suit? haha

  8. 26/07/2011 at 11:41 pm

    the people have spoken… and like them, I too have been dying for an illest fitted hat!! would LOVE to see a hat with the OG illest logo too!! I bet those hat would sell like hot cakes! I think I would rock that hat EVERYDAY!

  9. Mike Silva
    27/07/2011 at 2:47 am

    Car is looking GREAT!!!!