Stayfresh Crew

Where was I 3 years ago

Where was I 3 years ago.. hmm. let me look back at one of my computers and pull up a photo.

Ok, from this photo I can tell that the Coraline dunks were released as we were one of 2 stores chosen to feature the shoes. It was an awesome shoe the kids from WK12 put together. Rob Heppler was one of them and had pretty much full reign on the shoe itself. I was still at Nike doing my thing. Skylar was just born. I started getting an idea that what if I did fatlace full time, what would happen.

Looking back and thinking what’s happend in the last 3 years is amazing. Glad that everyone is around experiencing it with us. Honored.

DSC_0289 as Smart Object-1 copy
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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. 14/07/2011 at 1:52 am

    And i began to blog for fatlace !

    Time goes so fast

  2. 14/07/2011 at 9:00 pm

    Congrats and the party continues brother…

  3. 16/07/2011 at 7:24 am

    The Blog that started a car culture.