Stayfresh Crew

Imprint Lab convo with Alyasha.

Get down with my friend Alyasha. He’s been a part of some of the pioneers that molded what streetwear is today. Here’s a clip of him at this years Imprint Lab which I was part of a panel a few years back.


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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.