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UPCOMING EVENTS

What’s your iQ?

0

If you live in North America including Canada now you know the brand Scion, ya know the xB, xA (now retired), tC, xD and now they and I present to you the Scion iQ…
Rolling out in waves across the country, Beginning October 1st on the west coast, then Texas, Florida and the southern area Jan 1st, East Coast Feb 1, 2012 then Central states March 1st…

Being invited to Manhattan Beach, CA for a special event to debut the car meant yeah a nice backdrop, setting, weather, food and more but in all honesty it’s cool to see something unique and new like the Scion iQ before most others see it or even drive one…
First of all thanks Scion and the respective team for having me…

Check out the Scion iQ and how I experienced it, I’m gonna tell you now, this car’s gonna be BIG maybe not literally but it will be BIG…

LA bound…
Scion iQ Press Launch Aug 2011 001
Scion iQ Press Launch Aug 2011 003

Why thank you…
Scion iQ Press Launch Aug 2011 010

Back to school, Scion school…
Scion iQ Press Launch Aug 2011 014

Seriously sick rooms at Shade Hotel...
Scion iQ Press Launch Aug 2011 017

Got in Monday evening had a little mixer on the roof…
Scion iQ Press Launch Aug 2011 016

So Tuesday AM I had to go pedal the beach before the day proceeded…
Scion iQ Press Launch Aug 2011 022

NOW, the day started with a wealth of insight from a great guy, VP of Scion; Jack Hollis…
Scion iQ Press Launch Aug 2011 026

I was with 24 other bloggers, from fashion, design, everything but not traditional automotive journo’s because as we all know;
functional = fashionable…
My boy boy John P. was in the mix as well…
Scion iQ Press Launch Aug 2011 027

1st stop on the educational Scion iQ tour a super rad 4D film, that you will want to see.. Yeah I said 4D, smells, shaking and more…
Featuring artwork with artists like Sage Vaughn, Franki Chan, Ana Serrrano and more
Scion iQ Press Launch Aug 2011 031
Scion iQ Press Launch Aug 2011 030

Next stop a preview of what’s called Scion iQ Museum Project, an online museum; it’s going to show case some imagery, stories and more initially featuring East LA Chicano punk scene in the late 70′s to early 80′s, Detroit’s Strata Records + Producer Prince Paul & lastly rapper Big Daddy Kane
Scion iQ Press Launch Aug 2011 033

Received a tour of the Scion iQ with Brian & Kenny…
They spoke about 6 design innovations or manufacturers firsts!..
#1 Forward mounted differential versus rear frees up space in the footwell inside the car…
#2 High mounted rack & pinion assembly again more space!
#3 Fuel tank is under the drivers seat and only 5″ tall holding 8.5 gallons at 37 miles per gallon which is THE SINGLE BEST GAS MILEAGE in the industry outside of hybrids + on 87 octane!
#4 Air Con components are usually near the glove but not in the iQ making the cabin space larger it’s moved! Shrunken 20% and placed in the center dash console!
#5 Asymmetrical seating position the driver is further back than passenger so you can fit 4 if needed!
#6 Thin back of the seat design allowing for 2″ more inches in a car that’s only 10 feet long!!!!

11 Airbags in the car, yessir! safety!

They broke down the car step by step + Korey broke down the 25 different accessories that will be available for it…
Because a Scion is just a canvas for YOU to make YOUR own iQ, smarter than the others!
Here’s the Scion iQ featuring Five Axis kit, wheels, TRD Springs, ya know “hooked up”
Scion iQ Press Launch Aug 2011 043
Scion iQ Press Launch Aug 2011 034

My homie Nicolas thinking yeah it might be BIG!
Scion iQ Press Launch Aug 2011 052

Another homie Anwar not eating Peas & Carrots but wraps & salads!
Scion iQ Press Launch Aug 2011 054

Jack & I…
Scion iQ Press Launch Aug 2011 055

Time to drive one!!!!
Scion iQ Press Launch Aug 2011 066

Pick a color!
Scion iQ Press Launch Aug 2011 068

We’ll take black and be the 1st out the gate!
SMART WATER, c’mon high iQ water!
Scion iQ Press Launch Aug 2011 071

Homie Levi Maestro & I mounted up and rolled out…
Scion iQ Press Launch Aug 2011 074

Saw this rad mural on Lincoln near Venice Beach, looks like Mike Giant did it, not sure…
Scion iQ Press Launch Aug 2011 075

Took it to Santa Monica Pier…
Scion iQ Press Launch Aug 2011 078

Hello…
Scion iQ Press Launch Aug 2011 081

Took the Scion to Undefeated in Santa Monica…
Scion iQ Press Launch Aug 2011 086

Ladies like it…
Scion iQ Press Launch Aug 2011 087

Showed it to some more people…
Scion iQ Press Launch Aug 2011 091

and dogs too!
Scion iQ Press Launch Aug 2011 096

That’s 1.3 liters of 94hp @ 6,000 RPMS…
Scion iQ Press Launch Aug 2011 099

But the practicality of the size is official!
Form meets function…
120″ Overall length aka 10′
66″ width
AND CHECK THIS
12.9′ turning radius, that’s tiny!
FUN TO DRIVE!
Check out Levi parallel parking it, too easy!
[youtube]http://www.youtube.com/watch?v=qrTpUGogAGg[/youtube]

Liked the interior design…
Scion iQ Press Launch Aug 2011 104

BTW we were in Manhattan Beach so get serious had to get in the water…
Scion iQ Press Launch Aug 2011 111
Scion iQ Press Launch Aug 2011 117

Tuesday night, nice dinner, friends old & new + a guest speaker…
Mark Mothersbaugh of DEVO fame yet, music producer, Yo Gabba Gabba star, artist and more…

Scion iQ Press Launch Aug 2011 124
Scion iQ Press Launch Aug 2011 126
Scion iQ Press Launch Aug 2011 127


Anwar
with his first shot at Creme Brulee…
Scion iQ Press Launch Aug 2011 133

Mark & I…
Scion iQ Press Launch Aug 2011 136

Mark’s glasses & I…
Scion iQ Press Launch Aug 2011 135

Mark was awesome enough to bless me with 2 pieces of custom hand drawn goodness…
Mark Mothersbaugh artwork 001

Here’s a video of him creating it…
[youtube]http://www.youtube.com/watch?v=0X2pPfWgBfk[/youtube]

I leave you with GNAR!
Scion iQ Press Launch Aug 2011 137

Scion does things differently I respect and admire that, was fun, light hearted and FUN that’s their intention FUN and I think they nailed it!
Thanks Scion…

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