Hellaflush Japan

First of all I’d like to thank everyone who made it to the event. So sorry for the late update but we’ve been driving and finally have made it to Tokyo. I’ll be posting up lots of photos from the event in a few different posts so keep checking back.

The event was awesome. From what we heard from Fuji’s main office, it was the largest event they’ve ever had in that part of the race track. Its very humbling to know that such a little idea that started in 2004 has turned into something people understand globally. We’ve had Hellaflush in the US, UK, Hawaii and Japan this year and Im personally hoping to do a few more countries next year to help people understand what its’ all about.

Japan, as many of you know from photos from Speedhunters and alot of the other sites that cover Japan events, build cars that are outstanding. The attention to detail is incredible and they always goto the next level without any sacrifice. Seeing their builds always inspire and I along with the many people at the event weren’t let down.

The one thing I kept hearing people say is that our event was very different. They never have so many styles of tuning in one show. It’s always segregated by styles. Ours had VIP, Drift, Time Attack and Street with one thing in common. Hellaflush. Thank you Japan and see you next year.

Here’s some photos to hold you down while I sort thru a ton.
Image of entire event.

Fire Truck! (more images below..)

VIP cars came thru.

Old School Sunny Wagon.

All cars had the correct look. Outstanding builds.

RWB. 1 of 7. Special parking for RWB

More VIP

Most ultimate VIP car came thru. Junction Produce Phantom did the 7 hour drive from Osaka to Fuji. Thank you.

Skyline Drift Car. Damn..

From the Stage at the Award Ceremony.

And after the event, we told people on the mic NOT to go drift and drive safely but as with all of our Hellaflush events, the drifting started. No photos of that just yet so check back soon on my next post.. All I can say it was CRAZY.

If you’re anxious and can’t wait, check out Jon Sibal’s blog as well as Dohc Research for photos of the event!


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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. 02/10/2011 at 7:53 pm

    I am blown away by the quality of these cars!

  2. Benzo
    02/10/2011 at 9:56 pm

    Awesome pics. I hope to be there in person next year.

  3. 02/10/2011 at 11:33 pm

    I really find the whole japanese cars that have american details such as Cali license plates etc. fascinating…..

  4. 03/10/2011 at 12:07 am

    wow, that looks like an awesome turn out

    //Brian Hashimoto

  5. […] Fatlace’s quest for world domination, they recently organized a car show at Fuji Speedway, Japan.  The theme […]

  6. 03/10/2011 at 1:02 pm

    Awesome. Glad to hear the event was a big Success. Can’t wait to see some video footage from event. Good Job!

  7. Alex
    03/10/2011 at 2:54 pm

    Nice images, looked sick! I’m not trying to rep any other sites, but some more images are at noriyaro.com, just to let you know!

  8. Animator480
    04/10/2011 at 1:01 pm

    That Rolls Royce looks amazing! More shots please?

  9. 07/10/2011 at 1:40 am

    Come to Europe…come to Romania! I’m not joking, the rat & jdm scene is starting to grow here (ok, it’s a bit slow ftm) :) Peace & love

  10. Joe
    07/10/2011 at 2:51 pm

    That girl with the white glasses bugs me so bad, those glasses are effing ridiculous…throw them in the garbage.