Stayfresh Crew



Sitting in a conference room during a creative brainstorm, when text messages+phone calls arrive announcing the end of an era. While sitting there, all I could really think about was, “What an Honor it was.”



Mr. Jobs can be quoted for ages over genius thoughts, quirky remarks and even some harsh criticism. But our personal favorite had to be from an email that came across around 1:30AM for a design request which simply stated: I’ll Be Waiting…In My Pajamas. Photos taken from Apple Campus’ Memorial Services By Mr. Spektograf. Remembering Steve now on
Follow For Now. @SRxMM


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SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.