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31 Dec 2011

2012 Illest Photo Contest!

Take a photo with anything “illest” tonight. Tag it with #illest2012 on twitter, instagram, or post on our FB page. We’ll select a winner and send out a prize pack. Deadline 1/2/12. You have all day to shoot tomorrow. Have a safe and Happy New Year! AND THE WINNERS ARE!

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31 Dec 2011

pickin up and intro

I kind of wanted to re-intro myself to everyone real quick. My name is Josh Hooks (known as grippymonkey or jhooks on the net). I grew up in the SF Bay and have been living in LA going on 6 years now. I’ve modded over a dozen or more cars

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30 Dec 2011

The Year End Review: 2011 Edition

It’s that time again! Time to take off the pimp hat, put the stable to rest and see what the pockets are left with after a nice ho-down in the neighborhood. San Francisco has been cold as of late so let’s see if we can regain some blood in our

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29 Dec 2011

Welcome Home!

Okay boys and guys, its pic time.. So this past weekend I went to go pick up my car from UpRev, from all the FAB work being done.. Cage, front tube chassis, Radiator ducting and much more… I love the work that Russell did and highly recommend him to anyone

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29 Dec 2011

Re:Generation w/ DJ Premier, Erykah Badu, Crystal Method, and Skrillex

Better late than never. With the holidays its been really hectic. I finally got around to going through my CF cards and worked on these pics. Hyundai and Antenna magazine invited me out to check out their Remix Lab event in DTLA. It was another intimate setting at a great

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Bay New Year Fireworks
29 Dec 2011

Flashing Lights

This was a beautiful year.  Like excellent wine, I know I will look back at this year with a special fondness.  Memories of the little things, the big things, the interesting things, the sleepless nights, the people, the love, the endless blessings…and on and on and on.  2011…you were gorgeous.

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illesttechsnapbackcollection2
29 Dec 2011

Illest Winter SnapBacks

Releasing this and next week in our stores and our retailers worldwide are our Winter Illest Snap Back caps. Now available online!

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28 Dec 2011

Tokyo Auto Salon x Fatlace

Join us January 13-15 in japan as we display 5 awesome cars with 5 different styles of tuning (race, drift, vip, k-car, wagon) at the fatlace booth & gallery at the 2012 tokyo auto salon. Also check out the exclusive japan-only fatlace line. Jeri Lee will be with us at

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28 Dec 2011

Common The Dreamer, The Believer

A couple weeks back I was invited by the homey DJ Reflex to check out an event he hosted for Common’s new album, “The Dreamer, The Believer.” The Sayer’s Club provided the venue for the intimate affair. It was amazing to see one of my all-time favorite MC’s perform his

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mj
28 Dec 2011

Heir Jordan

Marcus and Jeffrey Jordan, heir’s to the Michael Jordan Legacy, will be launching a new site, heir-jordan.com, where you’ll see how it was growing up the sons of the man and how it is now. Check out this teaser as well as the site. great Gatorade commercial..

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