mainStayfresh Crew



Like Soulsonic Force in Search of a Perfect Beat, we made our way to Shoreditch High Street, and it was there that we found some of London’s hidden gems. In search of Stolen Space Gallery [which we never arrived to, but found on a map later on that we passed several times-don’t you hate when that happens?], instead we discovered a treasure trove of creative places, spaces + most importantly, PEOPLE. On the hitlist from our last trip, Addict Co. was a prime location to bring home digs for the FAM. Lo and behold, we turned down Brick Lane and at the Old Truman Building was Addict’s Warehouse Sale.

It was fresh to meet a welcoming staff who provided insight on where the brand was headed and noted to us that their new initiatives would be best met online on their brand website. For those of you within the London area, if you are interested on the next Sale occurring from Now until December 4th, click + head on over to get some quality Holiday presents.

Many thanks to Pierce + The Addict Family who showed us love while there. We can’t wait to see what these kats, over a decade in the game–have awaiting to deliver to the masses. Respects+Love.


Follow For Now. @SRxMM

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SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.