This video is right up our alley. MIA, BMW’s & Drifting. Well, sand drifting but still drifting. You’ve seen the hugely popular videos of sandal skating and crazy driving/drifting fwd & rwd videos, well MIA decided to shoot a video doing just that. Fresh.
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.