NIKE Unveils NIKE+ Experience for Basketball and Training Athletes
NIKE announced yesterday the NIKE+ Experience for basketball and training. The new technology incorporated within the footwear measures jump height, hustle and quickness for athletes and creates a game-like challenge. Data collected from integrated shoes with Nike pressure sensors wirelessly transfers data to users mobile phones. The social element is interesting in that now people can virtually compete with one another to get better results than their friends pushing the limits of competition. The first NIKE+ enabled Basketball shoe will be the Nike Hyperdunk+ and the first NIKE+ enabled Training shoes will be the Lunar Hyper Workout+ for Women and the Lunar TR 1+ for men. I’m excited to try this out myself and hopefully it motivates me to get back into the gym.
Full press release below.
New York (February 22, 2012) – NIKE, Inc. (NYSE:NKE) today unveiled Nike+ Basketball and Nike+
Training, two new experiences connecting digitally enabled footwear with interactive mobile applications
that together deliver a revolutionary sport experience. First unveiled for running products in 2006, NIKE+
has grown into a community of six million digitally connected athletes and is set to expand with the recent
launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and
measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how
quick players play each game.
Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the
appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.
The technology in both experiences utilizes a new Nike+ Pressure Sensor built into each shoe that
collects information about the user’s movement and then wirelessly transmits data to their phone. It is then
translated into different metrics delivering previously unknown information about either their workout or their
NIKE, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology at an event in New York
attended by U.S. sprinter Allyson Felix, Super Bowl Champion Victor Cruz, and boxing world champion
“NIKE+ allows us to connect the physical world of sport with the social elements of digital to create a better
sport experience for every athlete,” said Parker. “It’s about much more than a shoe. It represents a shift for
NIKE from product, to product + experiences.”
Nike+ Basketball measures how high, how hard and how quick players play the game via the ‘Track
My Game’ mode. The NIKE+ enabled basketball shoes track information on every movement during the
game and deliver back information to the user, giving them a basis from which to improve. Messages from
Nike Basketball players and coaches provide motivation when goals are reached. The experience also
offers ‘Showcase’ mode, a feature that allows players to record a dunk and superimpose their live data on
the video, which can then be shared with their friends via social media.
“I think Nike+ Basketball will change the game,” said LeBron James. “Giving every player access to this
level of information will have a huge impact on the way players train and play the game.”
“When you’re growing up and playing the game of basketball, your friends are your competition,” said
James. “Young players will be excited to track their stats to earn bragging rights or showcase their best
plays on video. They’ll be anxious to get back out on the court to improve their stats.“
Nike+ Training is designed to turn working out into a game. Featuring insights from some of the world’s
top athletes including Rafa Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, the Nike+ Training
experience makes elite level training available to everyone.
The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and
stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During
each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+
Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app
provides a digital community to share each day’s workouts and challenges with.
Workout statistics can be shared and compared with friends via social networks allowing users to challenge
each other and compete to top the Leaderboard.
The first NIKE+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James
The first NIKE+ enabled Training shoes will be the Lunar Hyper Workout+ for Women and the Lunar TR 1+
All three shoes to feature the new NIKE+ technology are part of the Lunarlon collection, which combines
advanced NIKE Flywire technology with a sports specific NIKE Lunarlon cushioning system.
All styles of the NIKE+ enabled footwear will be available and at retail June 29, 2012, in the US, UK,
France, Germany and Mainland China.