Stayfresh Crew

It’s been a while.. Upcoming Projects

This year has flown by and I’ve yet to get caught up on blogging but I’ll let you in on a few projects that should keep us very busy this year.

In the next 24 hours, we’re working on a massive deadline for a magazine we’re going to call our very own. F/T/L/C magazine will be a quarterly magazine out of Japan that features everything we talk about here on the blog as well as feature some products we have coming out in the very near future. The first issue comes out April 15th, 2012.

We’ve been also working on some in-house production. Here’s one of our first products which is soon to be released. It’s part of our wood series.

We’re also planning a Hellaflush International Tour this year. We plan on hitting many countries such as Europe, Japan, Australia, New Zealand and of course here in the United States. For more information, check out

The Fatlace Potrero. This is our 2nd fixed gear bike we commissioned to our specs. The first one, the ARC, was designed and developed in 2007 by our friends at Nemisis Project. It’s built to get your around town fast with an iconic triple triangle design. We’ve commissioned 6 of these for production so If you’re interested in one (Frame/Fork), look out for these to go on sale around May 2012.

Cars.. yeah we’re still all about it. If you haven’t noticed, Hellaflush Moved to its own server once again. With the continued push to bringing you a style we coined in 2003/4, we’re giving them the attention they deserve. As for projects, we have 3 we’re working on this year. 2 of which (a RWB 993 and a new GTR) we can talk about and the 3rd, we’re hoping to get the project underway very soon. And for drivers.. Fatlace is still sponsoring drivers although a few things have changed. We’ll be making an announcement very soon.

Thanks for reading. I know its hard for alot of people now that instagram is taking over.

Screen Shot 2012-03-13 at 10.47.41 PM
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Mark Arcenal

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 3 retail stores, and a design studio in California and Hawaii.


  1. Diego Gallegos
    14/03/2012 at 7:48 am

    This sounds like a great year for “HellaFlush” movement so, i hope it reaches cities outside the states! and i love that fixie where can we get one?

  2. Cang Nguyen
    14/03/2012 at 3:55 pm

    Thats soo sick. I’m on the same page as Diego. Where do i get one!!?

  3. 14/03/2012 at 6:32 pm

    Thought it was just a rumor, but… now I’m SUPER excited for the upcoming mag. >:]
    &Totally stoked for the RWB &GT-R!

  4. 15/03/2012 at 3:51 pm

    Stoked on the fixie and especially the new mag!
    Keep up the awesome work guys.. Hellaflush movement is taking over the world!

  5. Brandan
    17/03/2012 at 12:44 pm

    Are the wood keychains going to be available online or in-store only?

  6. […] Incase follows up with their new releases with the new Range Collection. The Range Collection is built for everyday use and inspired by the freedom of cycling. Each bag features various functional details such as weather resistance, reflective detailing, a U-lock utility pocket and even a bike pump pocket makes this ideal for any cyclist. These would pair nicely with the upcoming Fatlace Potrero. […]