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Illest x Transformers Press Release

illest™ Announces collaboration with Hasbro/Transformers

LOS ANGELES, CA (July 12, 2012) – illest™ Clothing, one of the most sought after lifestyle brands, continues its commitment to innovative collaborations through the partnership with world renowned toy company Hasbro and their ever popular Transformers brand.

Hasbro, founded in 1923, is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro has over 1,500 brands, including TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.

On January 11, 2011, illest™ opened its doors to its flagship boutique in the heart of Little Tokyo of Downtown Los Angeles. In the past several years illest™ has become one of the most sought after brands that cater to an audience looking for more than just a label but rather a lifestyle. illest™ has set the standard in fashion and cultural partnership, recently collaborating with G-Shock, Beats by Dre, Crooks & Castle, and DTA.

illest™ and Transformers will collaborate to release a custom co-branded apparel and accessories line. The partnership brings together a leading lifestyle & fashion brand and an iconic empire that Transformers has become over the decades. The iconic illest logo will be featured on Transformers products from shirts to keychains and everything in between.

The illest™ / Transformers line will make its debut in Fall of 2012; the launch of Phase 1, Fall of Cybertron will be August 21, 2012. The apparel and accessories will be available exclusively in our illest retail locations, worldwide through the illest distribution. For more information visit: www.illest.com

illest™ x Transformers debuting at Comicon 2012.

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At first glance, Fatlace is your typical shop with dope beats, comfy sneaks and kids from car meets but stay a while and discover the details that set this place apart from your usual street boutique. Chill with the crew, grab some free candy and enjoy the exquisiteness that is The Paddock. You can also check out our online emporium where we carry all of our latest product.

3 Comments

  1. […] are giant robots from space that turn into cars, until now!  Today at the dawn of Comic Con 2012 Fatlace has announced an apparel collaboration with Hasbro that will have your favorite Transfomers sharing shirt space with the illest logo.  I personally […]

  2. Matt
    12/07/2012 at 8:04 pm

    As a Fatlace and a Transformers Collector this is the best collaboration ever! I can’t wait till this stuff goes on sale!

  3. T-One YaBoi Phimma
    15/07/2012 at 10:56 am

    OUUU MaIIII gawdZzzz! I Must have all of theeeeezzzee!!!!!