Events

Nike World Basketball Festival Day 3 Recap

The conclusion to the Nike World Basketball Festival coverage of what was one epic trip to Washington D.C. We headed to the DC Armory for the Nike City Tournament of Champions championship game with both New York and Los Angeles making it to the Finals. The game didn’t fail to disappoint as it was very close and came down to the final minutes of the game before New York took the victory.

Adding to the celebration was a performance by D.C’s own Wale along with an amazing Nike+ Basketball Dunk Showcase. The contest was judged by the legendary Bobbito Garcia and members of the USA Basketball team, Diana Taurasi, Anthony Davis and Lebron James. The contest had an added criteria to the typical dunk challenge rules that included vertical using the Nike+ technology in the new Nike Hyperdunk. Justin Darlington, better known as “Jus Fly,” took the victory in this regional competition that will continue throughout the summer.

July 14: DeMar DeRozan (Creative Dunk Challenge)
July 23: Scottie Pippen (Teammate Dunk Challenge)
July 30: Rudy Gay (Re-Enactment Dunk Challenge)
August 6: Paul George (Self Alley-Oop Dunk Challenge)
August 13: Nick Young (Prop Dunk Challenge)
August 20: Klay Thompson (Vertical Dunk Challenge)
August 27: Tyson Chandler (Destination Dunk Challenge)

Each week, the pro athlete that issued the challenge will announce the winner, who will win a spot in the final 16. The five remaining finalists will be chosen during Live Dunk Showcases at the Festival of Sport in China (August 23) and in Berlin (August 27), as well as wild cards from the United States, Europe and China. Lebron James will be the official judge for the Nike+ Global Dunk Showcase Finals.

Nike+ Basketball measures how high, how hard and how quick players compete. Players competing in the Nike+ Basketball Dunk Showcase must wear the Nike Hyperdunk+ shoe, which is connected to the Nike+ Basketball mobile application. After recording a Showcase Mode video within the Nike+ Basketball app, consumers will then upload their dunks to YouTube and submit them via the Game On, World site.

Jus Fly won the contest with an arsenal of dazzling dunks and after the competition he was able to showcase his signature dunk of a front hand spring to grabbing the ball on the ground to in between the legs dunk.

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John P

John P

Resides in Downtown Long Beach, CA and worked the agency life for a number of years before moving into the freelance world where he specializes in PR, marketing and photography. When not traveling with the Formula DRIFT series, he can be found surfing, watching MMA, or building various project cars.

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