[vimeo width=”635″ height=”476″][/vimeo]

Fog City Nights Session 1 from Pat La Rock on Vimeo.

A candid look through eyes of a BBOY about BBOYS/GIRLS of San Francisco. The artform of the dance contributing as one of the main elements of Hip Hop Culture being practiced by the current day’s youth keeps the spirit + essence of the culture’s roots alive. This combination of beautiful videography + selection of audible treats by Joe Bataan, Kero One, Jay-Z, Eric B & Rakim, Arthur Baker + Mos Def serve as the initial launch of a ever-growing series that Pat La Rock has dubbed Fog City Nights. Stay posted for more to come from this fresh venture coming straight out of our backyard.


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SRxMM is short for the collaborative effort: Soul Regiment x Motivate Movement who have decided that working together builds a stronger establishment. By developing a brand identity with its acronym, they hope to exemplify unity. In many ways, you may view the structure as follows:

Soul Regiment = Apparel Brand | Motivate Movement = Design Haus.

Since 2000, Motivate Movement has aspired to be a motivational force in our community; bridging the gap between genres and comrades in art through design. Our directive is to capture and preserve the essence that transmits the youthful spirit and purity for people’s love for culture. Our brand will never claim to be the best, but we will always stand by our dedication to deliver quality messages to you. We dedicate our work to Michael “DREAM” Francisco, the reason for our establishment. Through his death, our phoenix arose.

Our headquarters is located in the San Francisco / Bay Area and production facilities based in Oahu, Hawaii.