Illest Beats Press Release
ILLEST ANNOUNCES THE RELEASE OF THE ILLEST EDITION BEATS STUDIO HEADPHONE FROM BEATS BY DR. DRE
LIMITED RELEASE TO BE AVAILABLE ON NOVEMBER 17, 2012
San Francisco, Calif – October 31, 2012 – ILLEST has announced the release of the Illest Edition Beats Studio headphone available November 17, 2012. Limited to 200 pieces the headphones will be available at both Illest LA and SF flagship locations, the flagship Beats Store in NYC, and online at www.illestbrand.com.
The Illest Edition Beats Studio headphones will be available in an extremely limited quantity of 200 with each pair being numbered. Each Illest flagship store will receive 50 pieces each on November 17 and will be celebrated with a release event at each location.
Illest San Francisco / 50 Pairs
1630 Post Street
San Francisco, CA 94115
Illest Los Angeles / 50 Pairs
316 East 2nd Street
Los Angeles, CA 90012
The Beats Store / 50 Pairs
67 Greene Street
New York, NY 10012
A limited number of pieces will be made available for pre-orders online starting on November 2nd through the Illest website, www.illest.com. Additionally, the Beats Store in New York City will carry a limited amount of the collaborative headphones. The Illest Edition Beats Studio headphones will retail at $349.95.
The black safari, grey and gold design was inspired by the Illest Pandora One RWB car that coincides with the release. The Illest Pandora One will be on display at the Illest San Francisco flagship during the release event.
For more information visit: www.illestbrand.com
The illest brand was started with an influence of hip-hop and rap but gained worldwide recognition in the market of car culture. Mark Arcenal of Fatlace started putting illest on tees in 2006 and has turned illest into a phenomenon across the globe. Mark founded Fatlace in 1999, which is why illest chose the 99 to commemorate the great Fatlace movement. Illest has 3 flagship stores located in Los Angeles, San Francisco and the main operative headquarters located in San Mateo, California. Illest is now found in over 100 stores worldwide and still building.