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Illest Beats Press Release


ILLEST ANNOUNCES THE RELEASE OF THE ILLEST EDITION BEATS STUDIO HEADPHONE FROM BEATS BY DR. DRE

LIMITED RELEASE TO BE AVAILABLE ON NOVEMBER 17, 2012

San Francisco, Calif – October 31, 2012 – ILLEST has announced the release of the Illest Edition Beats Studio headphone available November 17, 2012.  Limited to 200 pieces the headphones will be available at both Illest LA and SF flagship locations, the flagship Beats Store in NYC, and online at www.illestbrand.com.

The Illest Edition Beats Studio headphones will be available in an extremely limited quantity of 200 with each pair being numbered. Each Illest flagship store will receive 50 pieces each on November 17 and will be celebrated with a release event at each location.

 

Illest San Francisco / 50 Pairs

1630 Post Street

San Francisco, CA  94115

 

Illest Los Angeles / 50 Pairs

316 East 2nd Street

Los Angeles, CA  90012

 

The Beats Store / 50 Pairs

67 Greene Street

New York, NY  10012

 

A limited number of pieces will be made available for pre-orders online starting on November 2nd through the Illest website, www.illest.com.  Additionally, the Beats Store in New York City will carry a limited amount of the collaborative headphones.  The Illest Edition Beats Studio headphones will retail at $349.95.

The black safari, grey and gold design was inspired by the Illest Pandora One RWB car that coincides with the release.  The Illest Pandora One will be on display at the Illest San Francisco flagship during the release event.

 

For more information visit: www.illestbrand.com

ABOUT ILLEST:

The illest brand was started with an influence of hip-hop and rap but gained worldwide recognition in the market of car culture.  Mark Arcenal of Fatlace started putting illest on tees in 2006 and has turned illest into a phenomenon across the globe.  Mark founded Fatlace in 1999, which is why illest chose the 99 to commemorate the great Fatlace movement.  Illest has 3 flagship stores located in Los Angeles, San Francisco and the main operative headquarters located in San Mateo, California.  Illest is now found in over 100 stores worldwide and still building.

 

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At first glance, Fatlace is your typical shop with dope beats, comfy sneaks and kids from car meets but stay a while and discover the details that set this place apart from your usual street boutique. Chill with the crew, grab some free candy and enjoy the exquisiteness that is The Paddock. You can also check out our online emporium where we carry all of our latest product.

3 Comments

  1. arpedersen
    01/11/2012 at 1:24 pm

    Thank God for stepping out. First IllestxBride, now this, I just don’t know what to do with myself.

  2. 02/11/2012 at 11:36 am

    hi,when and where can I pre-order the Pandora 1
    please let me know.

    Thanks,
    rs

  3. Fadil
    03/11/2012 at 6:41 am

    hey i was just wondering if you guys are intrested in selling the scion frs ! thanks