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LIT is Launched. The Action-inspired Activity Tracker

LIT has been launched, which is the first activity tracker designed for action sports. Whether you’re surfing, skating, snowboarding, motocross or anything that takes action to another level, LIT will recognize and the movements and apply a tailored algorithms to analyze and score movements during Action Sport sessions, which will enable users to track and share progress as well as initiate competition.

LIT is modular, rugged and water resistant for the most demanding action sports and built to go where you go. With LIT you can back up your claims with stats, photos, video and your metrics score.

To support the campaign and pre-order LIT, visit www.nznlabs.com/Indiegogo

Follow NZN Labs, Inc. on Twitter @nznlabs and like NZN Labs, Inc. on Facebook /nznlabs. To get involved in the conversation use #ActionIsEverything.

http://vimeo.com/nznlabs/lit-vibe-reel

More info below:

Designed for the action sports lifestyle, here are a few of the metrics that LIT tracks today:

Surf
Paddles
Turns
Airtime
Max G-Force
Skate
Biggest Air
Total Air
Max G-Force
Jumps
Rotations

Snow
Biggest Air
Total Air
Max G-Force
Jumps
Rotations

Moto
Biggest Air
Total Air
Max G-Force
Jumps
Turns

LIT Technology

LIT’s intelligent sensors are housed in a core module that can be worn on different locations of the body to optimize data collection for specific activities. Accessories for LIT include a watchstrap, clip, and lanyard with additional style and color options still in development. LIT wirelessly syncs with a smartphone or tablet, using Bluetooth LE to load activity and action into a free downloaded mobile app that will be available for iOS immediately and for select Android devices early in 2014.

LIT Ignites Competition

For competition on LIT’s interactive mobile app, users earn points throughout their day for physical activities and receive bonus points for action. Points measure personal growth and drive competition with one-on-one challenges, live leaderboards, king of the mountain and other action-inspired activities.

LIT will retail for $149, but for limited time is available for pre-order on Indiegogo, starting at $99.

LIT Product Specifications

Shock resistant
Water resistant to 10 ATM / 100 m
Advanced 6-axis sensor family employing sensor fusion to analyze and interpret movements
Extreme gyro range to capture action-inspired g-force
Rechargeable battery with 4+ days between charges
Compatible with Bluetooth LE enabled iOS devices
Compatible with select Android devices in early 2014
Lightweight and soft silicon band material
Module dimensions are 38.5mm x 29mm x 9mm (1.5 in x 1.14 in x .35 in)

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John P

John P

Resides in Downtown Long Beach, CA and worked the agency life for a number of years before moving into the freelance world where he specializes in PR, marketing and photography. When not traveling with the Formula DRIFT series, he can be found surfing, watching MMA, or building various project cars.

www.jpangilinan.com
www.photosbyjohnp.com
Twitter and Instagram @john_pangilinan