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The Hiroshima Bomber

TRA-Kyoto. It may be hard to stand out from the rest with the growing number of S-Chassis on a 6666 designed kit. Don’t get me wrong, but I still believe …

STAYFRESH CREW

JASON MARKK x HELLO KITTY

To round out my Hello Kitty night, I went over...

HELLO KITTY CON

For me, Hello Kitty and Sanrio in general, defined a...

“Down With The King”

Jay’s like King Midas as I was told Everything that...

ON FATLACE TV

Nike Releases New Products for Athletes

Nike has announced the release of several new performance products...

The Road Trip Video

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Ruck Out Hawaii Video

Better late than never here is the official Ruck Out...

UPCOMING EVENTS

Illest Spring 2014

Here’s a quick look at a few pieces from our 2014 Spring line with the release date set to March 2014.

With the beautiful Island of Oahu as its backdrop, we put together the shoot using our handy 6D and the Defender 90. I had shipped over the Defender from California a few weeks ago which just happens to be equipped with a roof top tent. Shooting for something other than sand and skin, these photo’s capture the natural beauty of Hawai’i.

As many of you know, we sponsor athletes, musicians, and race car drivers. Since the opening of our new store in Hawai’i this past weekend, we decided to leverage some friends who just happen to be pro surfers. Illest sponsored Dayton Wago, fresh off his win at Kea’au Beach and G-Shock sponsored Alyssa Wooten, both Hawaiian natives.

Enjoy.

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