FEATURED ARTICLES

Black is the new green.

I was recently asked to shoot the RWB Porsche 911 aka Pandora One. Of course I wasn’t going to pass that up. I had to a week to figure out …

STAYFRESH CREW

Little Things

Something about celebrating another trip around the sun that makes...

FCF2014

Like I always say, First Class Fitment is one of...

The Hunt

Once in a while you regret things in life and...

ON FATLACE TV

Nike Releases New Products for Athletes

Nike has announced the release of several new performance products...

The Road Trip Video

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Ruck Out Hawaii Video

Better late than never here is the official Ruck Out...

UPCOMING EVENTS

FCF2014

Like I always say, First Class Fitment is one of the best if not the best show of the season for most on the East Coast – and this year …

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CYPHER ADIKTS 2 YEAR ANNIVERSARY

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Cypher Adikts is not just a jam it’s a movement born out of a necessity in today’s community...

Bgirl Bonita Interview

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East3: Break down a little about your self and what you represent? Bonita: What up! My name is...

LEANSKI INTERVIEW: FLOORLORDS

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EAST3: Describe the moment you were introduced to Hip Hop and decided this is the lifestyle you wanted...

Love Oakland Group: Art Movement

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One East Bay Community In Oakland, California is taking action against taggers who deface public property. Some of...

LeanRock Interview

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Q:  At what age did you start getting into Hip Hop and why? A:  I was hip hop...

Making of Illest x Transformer mural at Paddo...

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Headed to the Paddock to finish the Illest x Transformers production created by Kraze1 (Crown Works Garage) and...

Rest in Peace Gabe Yuen

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Love, Light and Blessings to my fam “Gabe Yuen”. This dude is a good soul and will be...

REST IN PEACE: HEAVY D

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Love n Light HEAVY D aka Dwight Arrington Myers!  Your music made a positive impact in my life...