Nike & Never Not Running

Nike hosted the 8th annual Nike Women’s Marathon in San Francisco two weekends ago, where over 25,000 women conquered the hills to commemorate the 28th anniversary of Joan Benoit Samuelson’s historic gold-medal in the first women’s marathon at the 1984 Games in Los Angeles. Since it’s inception, the program has partnered with the Leukemia and…

AND WHY SEE…?

This used to be a frequent sight as I’d drive into Manhattan fresh off a red-eye flight from Los Angeles. Now, New York is the city I call home, and Los Angeles is a not-so-distant memory that forever tugs at my heartstrings. A year in, and it’s finally starting to hit me. I’m slowly starting…

Boukiés Private Pre-Opening

I have these tremendous spurts of energy (usually following a double espresso from the amazing customized machine that the Italians have in house) where I get tremendously inspired to answer emails, create reports and blog. Confidence caffeine is a helluva drug. But for once I finally decided to do it. Emails, answered. Reports, created. Blog,…

BRISK BODEGA/CANTINA

For the second consecutive year, Brisk will be launching the ‘Brisk Bodega‘ to showcase their partnership for 2012. Catapulting from a successful start last year in NY with Shady Records, this year’s expansion will include pop-up spaces in LA and Austin as well, featuring Star Wars for the 3D re-release of Episode 1. The Los…

UNDEFEATED

After having basketball (and later volleyball) consume 5+ hrs a day for the greater half of my adolescence, my affinity towards sports has always been something special. I was lucky enough to play for a handful of coaches who dedicated their lives to building championship teams, and who changed my life in the process. 5AM…

ORIGINAL Contest

Next Wednesday, December 14th I’ll be celebrating the 10 year anniversary of Adidas Originals & DJ Neil Armstrong‘s Original Mixtape release at Greenhouse in New York City. For those of you who don’t live within the five boroughs (or Pennsylvania, or Connecticut, or don’t want to pay to get to NYC), the lovely folks at Adidas…

Flare Surfing

With winter rapidly approaching in New York, all I can think about is Hawaii’s perpetual warmth and how long it’s been since I’ve indulged in sun, surf & endless tuna poke. Nothing beats diving into a lukewarm ocean and listening to the waves a few hundred yards out while sitting atop a surfboard. Sure this…

Brisk Bodega

With the resurgence of the Brisk claymation videos earlier this year, the old school beverage brand has reestablished itself on top of the iced tea world. Call me a sucker, but when my favorite rapper drinks Brisk… I’ll drink Brisk. Now, the iconic blue can is taking to the streets to further celebrate its partnership…