16 Apr 2015

Illest Kids Spring Two

I spent a little time this morning to shoot Hunter and Skylar and our new Spring 2 kids line. Check out the photos and see all the other spring tees we have releasing this friday at noon. The Nissan Skyline aka Hakosuka is a classic car known throughout the world.

Screen Shot 2015-04-06 at 9.41.58 PM
06 Apr 2015

A New Beginning

Bold statement coming out of the Coffman camp for the 2015 Formula Drift season. This is the kind of stuff that makes the hairs on your arm stand up. Hope to see Matt do well this year. Watch the video filmed by our partners for this years 2015 FatlaceTV season,

13 Mar 2015

My Formula One Experience

As many of you know I’ve followed Formula One for many many years now. I stay up late nights and wake up very early to catch each practice and qualifying. I watch the race on my computer, the tv, and follow everything on the F1 app on my iphone. To

18 Feb 2015

Sneakers X Cars

When I thought about revisiting designs of the past for our Spring 2015 line, I thought about my time working at Nike. Why you might ask? Well during that time, I came up with the idea to put Illest on a T-Shirt (circa 2006) which in turn turned into our

16 Feb 2015

Santa Cruzin’

Every once in a while… a Road trip The newest remodeled hotel in Santa Cruz. A midcentury modern remodeled hotel (formerly Motel). Skylar, the dreamer. Hunter, the confident one. Brooklyn, the thinker. With no parking signs at the entrance, she looked at my car and said $25 for parking. It’s

Screen Shot 2015-02-10 at 10.58.15 PM
10 Feb 2015

adidas Originals | Superstar 80s by NIGO

Before Illest and before Nike yet right around the same time as Fatlace, I worked for adidas. Not for the brand itself but we were the agency of record. I used to spell it with a capital A but then after being corrected a gazillion times, i spelled it correctly.

Screen Shot 2015-01-31 at 11.03.06 PM
31 Jan 2015

Furious 7 Official IMAX Trailer

Here’s the trailer for the next installation of Fast and the Furious dubbed Furious 7. I’m more entertained by the fact they keep making these movies as I’ve been watching them as background noise while blogging or designing. Sure this movie series makes tons of money for Universal but now

28 Jan 2015

Introducing the HPI Racing x Fatlace Subaru BRZ RS4 Sport 3 Drift

Introducing the HPI Racing x Fatlace Subaru BRZ RS4 Sport 3 Drift. A collaboration we’ve been working on for a long time coming. It features the HPI Racing Subaru BRZ with Replica HPI Dai Champion wheels and Replica Falken 615k T-Drift Tires. The livery I designed after sifting thru tons

28 Jan 2015

Tsukiji Fish Market

Sadly, the Tsukiji Market is in its last year. It’s being relocated to a slightly more inconvenient location in Toyosu. This means a few things, the area around Tsukiji hopefully can survive and almost every publication that has printed about the market will need to reprint. Yikes! So we arrived

26 Jan 2015

Aloha Gymnastics Festival

Being able to travel with my family is a blessing. We recently travelled to Hawaii to watch Brooklyn compete at the Aloha Gymnastics Festival. I wasn’t sure what to expect but it was an awesome feeling knowing that she was there with her team to represent a sport that she