The SoCal storm didn’t stop our very first Warehouse Sale from happening at Illest OC. And it didn’t stop some of you either. Ok, A LOT of you:
These were the first people in line, patiently waiting to capitalize on super discounted tees, cut & sews, bottoms, and even samples. Many thanks for your loyalty!
Finally, 12PM hit. Ready, set, go.
Shout out to the Illest staff who held it down.
And if you were there, you probably saw the wall display with our new skateboard decks. They weren’t available for purchase during the Warehouse Sale, so come back and grab one!
Thanks again to all those that came through. The sale will be making its way up to NorCal very soon. Stay tuned!Posted in Events, main, Stayfresh Crew | Tagged Costa Mesa, illest, Illest OC, orange county, rain, skateboard, warehouse sale | Leave a comment 02/03/2014 Art x Music, FatlaceTV, Life, Stayfresh Crew | Tagged Fatlace, jinchuriki, video | Leave a comment 02/03/2014
Pow! Wow! Hawaii is more than just a yearly street art festival, but a cultural movement. Completing its fourth year, the event gathers world class artists together to create murals in Honolulu’s Kaka’ako neighborhood. Aside from the amazing artwork on display throughout the city is the Pow! Wow! School of Music (PWSOM) presented by Flexfit and Basecamp.
PWSOM brings together musically gifted and talented kids ages 13-18. To enter the program the kids must audition and commit themselves to a two week program, which consists of classes on composition, vocals, recording, performance and the music business with local and national musicians, teachers and music industry professionals. PWSOM gives these young musicians the opportunity to collaborate with each other and create original music leading up to a performance at Pow! Wow!.
This experience for the kids can be motivating and inspirational providing not only an atmosphere for them to be around other like-minded musicians and receive professional guidance, but also giving them a voice and recognition through the community to help further them towards a musical career. Their instructors volunteer their time towards a common goal to help each student find their groove.
During the program the 16 students are split in 4 groups to create a band. They learn about team work and collaboration in the process of creating music.
I decided to take head shots of each student, inspired by traditional school photographs you would see in a yearbook, and add a slight twist to them to showcase each musician’s personality. I then selected one photo of each student and had them printed out and framed and surprised the kids with a display at Lana Lane Studios, where the majority of the program took place. Matt from Vers Hawaii / Wooden Wave added his artistic touch with custom lettering to the canvas that the photos were hung on. Here is the Pow! Wow! School of Music Class of 2014.
I was fortunate to be assigned to document the Pow! Wow! School of Music by Flexfit. It was inspiring to see these young musicians create their music and I’m excited to see what lies ahead in their musical future. I hope to have the chance to document the school again next year.
Art x Music, Stayfresh Crew | Tagged Basecamp, Flexfit, hawaii, kakaako, pow wow, pow wow hawaii, School of Music | 2 Comments 28/02/2014 Stayfresh Crew | Leave a comment 28/02/2014
Lexus will debut the all-new Lexus RC 350 F SPORT at the 2014 Geneva International Motor Show. The RC is a brand new model 2-door built on the GS Sedan platform. Built for performance and handling, the RC 350 F SPORT version includes 19″ F SPORT wheels, the “F” mesh design and a further evolution of the Lexus spindle grille.
Posted in Stayfresh Crew | Tagged 2015, F SPORT, Geneva, Lexus, RC 350, RC Coupe | Leave a comment 27/02/2014
For the past few weeks, I’ve been spending any of my free time working on photos from Pow Wow Hawaii 2014 where the initial set of over 1,000 photos has now become around 250 final post processed products. So to most effectively share this experience, I have split up what could’ve been a giant inundation of photos into 3 more easily digestible posts. The first post was on the Opening Reception…check out that post here. The second is this post, the Highlights…a quick look at some key events throughout the week. And finally coming soon, the third post will be on the Process.
“In the Hawaiian culture, it’s customary to kick off any big event with a blessing. Following the traditional protocols, Pow! Wow! gathered for a chant and prayer before the paint draft.” borrowed words from Daniel Ikaika Ito
Next stop, another important hub for Pow Wow Hawaii is the original Fresh Cafe. Unfortunately for me, the artists finished before I got there but what they left behind is truly amazing – totally love the contrast between the art inside and outside (inside: Aaron Kai, outside: Norm and Defer)!
In addition to all the live art happening in the streets of Kaka’ako, Pow Wow Hawaii also hosted movie screenings, art and music lectures, and supplementary art exhibitions throughout the week. One exhibition that I visited was the RVCA x The Seventh Letter x Pow! Wow! Pop Up Gallery.
In addition to the Pow Wow Hawaii sanctioned events, Illest and friends were staying busy with their own side missions! East3 painted backdrops in preparation for the Illest Hawaii x Puffer Hawaii fashion showcase during the Honolulu Night Market x Pow Wow Hawaii 2014 Block Party…check out some photos of that event by Nonstop Honolulu here.
Unfortunately, I missed out on the Honolulu Night Market x Pow Wow Hawaii 2014 Block Party Finale on Saturday…so fast forward to the unofficial annual Pow Wow Hawaii Day!
“It’s a Pow! Wow! Hawai‘i tradition to cap-off the week-long mural festival with a Hawaiian luau at the stunning Utopium Estate on the North Shore. This 50-acre property, nestled directly next to the Pupukea-Paumalu Forest Reserve is a piece of art in and of itself. Pow! Wow! Hawai‘i Co-Director Kamea Hadar’s parents own the Utopium Estate and the entire Hadar family helped design the unique structures and open-spaces in the compound. This piece of property is quietly serene, yet inspiringly invigorating for all of those that get to visit.” borrowed words from Daniel Ikaika Ito
“The [centerpiece of the Utopium Estate is the] Mobius Art Villa…a six-suite, six-and-a-half bathroom that is a live-in sculpture with a full kitchen…painted red like the surrounding dirt so the house looks like it’s emerging from the soil…During the week of Pow! Wow! Hawai‘i it’s home of many of the visiting artists and a hub of creativity, amazing conversation and the aloha spirit.” borrowed words from Daniel Ikaika ItoArt x Music, Events, Stayfresh Crew | Tagged 808 urban, aaron de la cruz, aaron kai, aloha, Angry Woebots, apex, apexer, art, Basecamp, bug, cake, contrast magazine, defer, east3, Fitted, Flexfit, fresh cafe, graffiti, Hanasaurusrex, honolulu night market, illest hawaii, insa, Jasper Wong, kakaako, Kamea Hadar, lana lane studios, montana cans, normwillrise, North Shore, Paradise, polaroid, pow wow hawaii, pow wow hawaii 2014, prime, puffer hawaii, pupukea, rvca, rvcatwfsl, Shaka, super cw, the seventh letter, utopium estate, volkswagen, volkswagen bug, Woes | 3 Comments 26/02/2014
Many moons ago I used to work as a graphic designer for FTC skateboarding. And at the same time, I ran a sticker business called meccagraphics out of my garage in Daly City. Kent, the owner of FTC, was looking for a designer and since I was doing all their window graphics, it kinda made sense to fill in while they looked for a full timer.
I took the gig temporarily and sometimes got paid in kicks, which I was ok with since I was still in college. It was around the time Girl / Chocolate started, when EMB was still the spot to skate and Diamond was still brewing in Nicks head. It was really the second coming of Skateboarding cause when you look back at it so many companies were created from this era.
Fast forward about a light year, we come back to enjoy the sport we loved as kids and still as adults.
Releasing the Spring 2014 line up of skateboards this Friday. @illestbrand #illest #illestskate @iphilms #dustinLearyPosted in Skateboarding, Studio | Tagged illest, illestskate, skateboarding | Leave a comment 26/02/2014
The three main loves of a Cali girl:
sun, beach and ocean.
And halfway between the Bay and LA, this Cali girl found love.
California love…at Pismo Beach.
This was my balcony view for a few days.And this guy came to visit…a few times.
Monarch Butterfly GroveSplash Cafe…for the famous clam chowder.He’s back.My new fave…Stack Wines...to go.This vacay was for my daughter who just turned sweetLong life noodles! A must on bdays.Walks on the beach!You again!!! He likes us!I see……dolphins!!!Oceano Dunes…the only beach in California you can drive onto.#selfieOne of the best beaches I’ve ever been to…and I’ve been to a few.
Pismo’s beaches are super clean, white, powdery with spectacular views.
There weren’t a lot of people so it isn’t overrun with tourists.
And it has that small beach town vibe…my fave.
I can’t wait to go back again.