As Fiat returns to the States after a 28 year vacation, it might have a slight  challenge in marketing itself to the younger generations in America who are just now entering the Automotive market and have never heard, or at least have heard very little, of Fiat. So, the crew at Tribe Agency  got a hold of a Fiat 500 Sport and went to work on building a dream car for the Action Sport Enthusiast. Deemed project “Alpha Bravo,” the build consists of taking the car and modifying it in some of the most creative and practical ways imaginable for such the enthusiast. The Build Team itself consists of

Ernie Manansala: Designer and Director-father of the Brain Child “Alpha Bravo;”

Vincent Herrera: Project Manager/Media Manager-the guy in charge of making sure things get done on time and the way they were planned;

Kelvin Tohar: Project Manager/Build Manager-mediator between the ideas and the project, responsible for making sure the actual car matches up with the vision;

Louie Contrares: Build Manager/Fabricator- the artist responsible for turning the vision into a tangible reality;

and Danny Hentges: Build Manager/Fabricator-another capable artist responsible for the manifestation of the original idea.

With all of the talent and drive behind this project, the final product should prove to be quite a feat. The car is still in production and is on its way to its debut at SEMA in Vegas.