RAUH-Welt BEGRIFF by Luke Huxham

Motorsports

27/05/2012

About the Author

Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side launching the biggest brand Nike has to date, NSW as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, Illest, overseeing 2 retail stores, and a design studio in California and Japan.

RAUH-Welt Begriff x Idlers

Fatlace TV presents a short feature documentary about the Idlers Games racing events in Japan. The real spirit of motorsport has nothing to do with lap times or pole positions it all boils down to individuals who enjoy driving ...

by Mark Arcenal

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Hello Friend

So as I was flying to Tokyo today to meet with our new neighbors RWB, aka RAUH-Welt Begriff, the new sign next to the Paddock was installed. Exciting times! Can’t wait to see customers leave with huge smiles on their face...

by Mark Arcenal

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RAUH-Welt BEGRIFF Teaser

We recently collaborated with Luke Huxham on a video project with Rauh Welt Begriff out of Japan. Here’s a teaser Luke produced which dealt with two days living and breathing RWB from morning to midnight with Nakai-san an...

by Mark Arcenal

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RAUH-Welt Begriff meets Hellaflush Japan

So we’re very happy to announce that there will be a few surprises for us and everyone that heads on out to Hellaflush Japan in Fuji Speedway. RAUH-Welt Begriff will make a special appearance at the show. We’re work...

by Mark Arcenal

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Rauh Welt Toy edition by Jon Sibal

Yeah, im sure these will get produced in Japan by a toy company in the next few months. I’d buy the entire set. Totemo Kawaii! See the entire collection at our friend Jon Sibal’s site! RWB in Cars 3 perhaps?

by Mark Arcenal

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About Fatlace

Born in 1999, Fatlace initially started as a blog about the elements of hip-hop, with roots in music, break dancing, and graffiti. In addition to the hip-hop lifestyle we grew up on, cars is a collective interest among the Fatlace family and inevitably was incorporated into our web site. Fast forward and Fatlace has evolved to what you see now, still continuing to grow.

At first, Fatlace in San Francisco's historic Japantown seems like your typical shop with dope beats, comfy sneaks and kids up to no good, but stay a while and you'll discover there's more to us than what is on the surface. You'll soon find out the diverseness within our team and the details that set us apart from the usual street boutique. Be sure to also check out Illest, our Los Angeles shop and if you can't make it out to either, there's always our online store where we carry all of our latest products.

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