03 Oct 2016


Today, iconic Californian brands, Hurley and Fender have launched their limited edition men’s capsule collection. The Hurley x Fender collection brings together surfing and rock and roll taking inspiration from tweed print of Fender’s amps from the mid-fifties along with the music and surf culture of Southern California. The collection

30 Sep 2016

Nixon Introduces Rogue One: Star Wars Collection

Nixon has introduced the limited edition “Rogue One” collection, features four limited edition watches inspired by “Rogue One: A Star Wars Story,” slated for release in December. The design includes elements inspired by the Rebel Alliance, Imperial Trooper and Death Star. The “Rogue One” collection will be available on December

29 Sep 2016

GoPro Introduces KARMA and HERO5

I was recently invited to attend the product launch event for GoPro and their much anticipated new line of products. The private event was held at the Squaw Valley Ski Resort to give athletes and media the opportunity to test out the product after the unveiling from GoPro founder, Nick

23 Sep 2016

NEW GEAR ALERT: Illest Fall Collection

Just in time for the Fall season, we’re proud to announce that our new illest Fall collection will be dropping TODAY at 12PM PST on SHOP.ILLEST.COM. The focus points of the latest illest Fall collection was comfort, versatility, and simplicity. When selecting the pieces, we envisioned cuts like the scoop tee

10 Sep 2016

Sanuk Introduces the Artesano Collection

Sanuk has introduced the Artesano Collection. Taking a modern look at their classic Sidewalk Surfer, the Del Mar slip-on is comfy enough for the beach, but uses premium details that helps elevate the style for more formal occasions and is available in Black or Navy Suede. The Camino, is a

09 Sep 2016

HEX Announces New Cases for iPhone 7 and iPhone 7 Plus

HEX has announced the release of cases for the highly anticipated iPhone 7 and iPhone 7 Plus. Three different models, The Icon, The Solo, and The Focus, are available in 5 different fabrications, with 2 additional fabrications available on select styles. The Icon Wallet case includes 3 card slots, plus

08 Sep 2016

M.R.K.T. Releases Artistic Project in Consultation with the New York Times

M.R.K.T. has released a new artistic project in consultation with the New York Times. The project consists of a 5-piece capsule collection and photo series by award winning photojournalist Stephen Yang. The collection includes modern accessories all inspired by and named after – iconic New York neighborhoods. The Manhattan Briefcase

08 Sep 2016

RAEN Collaborates with Photographer Woody Gooch on the Remmy 49

RAEN has announced the rerelease of the Remmy 49 in collaboration with photographer Woody Gooch. The sunglasses are available in a crystalline green frame with polarized smoke grey lenses. Delivered with inspirational photography from Woody Gooch that showcases his early stages and the evolution of his photography. The limited edition

08 Sep 2016

Tavik launches new IN+ERFACE apparel integration technology collection

TAVIK has launched the IN+ERFACE apparel integration technology with the release of the new Fall Collection. The IN+ERFACE apparel integration technology allows the user’s apparel to seamlessly adapt to the environment through the use of high performance and premium materials. Using a modular approach, the various IN+ERFACE compatible jackets, insulators,

07 Sep 2016

Apple Keynote Fall 2016: Mario meets Apple

There’s some exciting news being announced. The Apple Keynote is now live! Alongside iOS 10, Mario, and Everyone Can Code, they might even announce a possible iPhone 7. Click on the link