363628
22 Jan 2015

adidas Unveils Ultra BOOST

Today, Adidas has released what they are calling their most technically-advanced running shoe, Ultra Boost. The shoe features a combination of two of Adidas’ most innovative technologies with a Primeknit upper for a precision fit and maximum breathability and a Boost midsole which is comprised of 3,000 energy capsules –

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SP15_FB_NFL_Trainer_Fam_0890_original
15 Jan 2015

NFL NIKE UNVEILS SUPER BOWL XLIX COLLECTION

This weekend will decide the two teams that will enter the Super Bowl. To celebrate the road to Super Bowl Nike has unveiled the new NFL Nike Super Bowl XLIX Collection. The collection consists of everything from the official on-field uniform, sideline, baselayer, and practice-wear. Inspired by the shifting expression

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366C7800
14 Jan 2015

CONVERSE CONS DEBUTS THIRD KENNY ANDERSON KA3 SIGNATURE SNEAKER

Converse has announced the new Converse CONS KA3, the third signature shoe for skate ambassador Kenny Anderson. The shoes were designed to meet the performance demands for skateboarding and the style for everyday wear. The shoe has a classic silhouette, but technical innovations such as a drop-in Lunarlon sockliner for

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035_W94A2810_original
13 Jan 2015

NIKE CONGRATULATES CRISTIANO RONALDO WITH MERCURIAL CR7 RARE GOLD

In celebration of Cristiano Ronaldo’s stellar year and tremendous achievement, Nike created a special boot as unique as his talents. The Mercurial CR7 Rare Gold boot was designed specifically for Ronaldo and given to him after he was awarded his third Ballon d’Or. As a tribute to Ronaldo’s work ethic,

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air-max-2015-3
23 Dec 2014

WHY DO I LOVE AIR MAX? “DARE TO AIR”

The Air Max sneaker has been a cult classic since its inception in 1987. From the comfort, stability, versatility, and it’s functionality. All in all it’s a practical everyday kind of shoe, that I fell in love with at an early age. Making it one of, if not my all

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Nike_ACG_3_hd_1440
16 Dec 2014

The Return of Nike ACG

When the Nike ACG teaser video hit the Interwebz I was like cool, ACG is back. But when Errolson Hugh reposted the same video with nothing more than vague hints of his involvement, I was stoked! For the uninitiated, Hugh is the co-founder of the tech-apparel brand Acronym, the rad

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Group_Shot_36017
10 Dec 2014

‘TIS THE SEASON: THE 2014 NIKE BASKETBALL CHRISTMAS COLLECTION

Nike has announced their 2014 Christmas Collection that will feature three shoes, the KOBE 9, KD 7, and LEBRON 12. The three athletes will be seen on Christmas Day wearing the festive kicks on the court for the first time. The shoes will then be available to purchase on December

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SP15_BB_KYRIE_1_HERO_SEC_0187_original
03 Dec 2014

NIKE WELCOMES KYRIE IRVING TO ITS SIGNATURE ATHLETE FAMILY

Following today’s announcement, Nike Basketball has added Kyrie Irving to its esteemed roster of signature athletes, with the KYRIE 1. Irving was the 2012 NBA Rookie of the Year and two-time NBA All-Star, along with earning the MVP title in this summer’s FIBA World Cup. Designed by Leo Chang and

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Toren-LB-16
03 Dec 2014

Toren Fundamental Shell Review

Toren Technical Apparel has released their first outerwear piece, the Fundamental Shell. A breathable, lightweight jacket equipped with functional features, the shell is built to weather the wilderness, while appearing at home on city streets. The company’s founder, Ethan, grew up in the great outdoors and ended up on the

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Wrap-Dry-Erase-Film-290x125
02 Dec 2014

WRAP | REDEFINING YOUR WORKSPACE

Most people have already heard of KickStarter, a global crowd-funding platform based in the U.S. Together creators and backers make projects happen. Project creators set funding goals and deadlines. If people like a project, they can pledge money to make it happen. The company’s stated mission is to help bring

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