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Incase Introduces the ICON Lite Backpack

Incase has introduced the ICON Lite Backpack to the ICON family of packs. The streamline and sleek pack is a simplified version of their award-winning ICON pack. The ICON Lite offers the tech storage and organization that can be expected from the brand in a lightweight, pack, and comfortable pack. In signature Incase fashion additional…

Road Test: 2016 Lexus IS350 F SPORT

The 2016 Lexus IS350 F SPORT blurs the line between family sedan and sports car. Part practical four door machine and part performance beast – striking a balance between luxury and sport. Staying true to Lexus’ recent design language the IS350 features the hourglass shaped spindle grill and angular headlights. The F SPORT adds a…

ILLEST X HOT WHEELS RELOOK

November deserves a permanent bookmark for 2016; Illest released its first collaboration with Mattel: Hot Wheels. The illest x Hot Wheels Launch Party was a successful night and the collection was a huge hit. Folks from all over joined us for our release of this line. Nostalgia…It’s important to remember your roots, to reflect back…

Random Tokyo

Can you believe that I started this blog in 1999. Crazy to think its been that long. I decided the other night to redesign the site and bring back storytelling. The days of fast media is taking over our lives, nobody reads anymore, nobody takes the time to talk when we’re in front of each other…

Highlights from CES 2017

CES moved their schedule to be held from Thur – Sun, which meant that the tradeshow was sandwiched between Agenda Long Beach and Outdoor Retailer this year. With only a day and a half to walk the show floor I focused on many of the accessories and gadgets rather than completely new brands or technology…

Highlights from Outdoor Retailer Winter 2017

Last week the outdoor world converged at the Salt Palace Convention Center in Salt Lake City, Utah for Winter Outdoor Retailer. I walked the tradeshow floor searching for new products and brands and here is what I came to find. MiiR MiiR introduced a double wall vacuum insulated update to their line of tumblers as…

Highlights from Agenda Long Beach Winter 2017

A couple weeks back I attended Agenda Long Beach, which kicked off tradeshow season as I attended three shows in a week. Agenda featured many of the same brands as usual from the streetwear and action sports worlds. There were a few new brands and some great new products showcased. Here are a few highlights…

adidas Unveils new PureBOOST Colorways

Two new colorways of the popular adidas PureBOOST will be made available in the coming days (1/18) for the black and white and (1/25) for the black for $140. The PureBOOST features a BOOST midsole with a wider forefront for more support when turning, the outsole is made to withstand street running, and the upper…