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Queens is back, New collection for Fall 12′

Queens from Vancouver, BC kicks another season off with a whole new collection for Fall 12′! Emmalyn Estrada as their muse, I love that these gals have been doing things so consistently. Adding more new merchandise at the shop, they have definitely been up to somethin’! Peep their website for the full lookbook. Keep it…

A Visit To The Treasury

From Hong Kong based Silly Thing’s lifestyle publication, Obscura Magazine, comes a glimpse into Bathing Ape/Human Made founder and pop culture icon NIGO®’s personal collection space. There, he shares some of his insights into his collecting history and philosophy for doing so. For the full feature article, please see Obscura’s Autumn 2012 issue (#10), available…

Diesel Launches First-Ever Watch Collaboration and “Time 2 Ride” Video Series with Mister Cartoon

Mister Cartoon partners with Diesel to launch the first ever watch collaboration for the brand. The two unique timepieces were designed by Cartoon and feature a range of applications from Cartoon’s iconic portfolio, including his iconic clown face, typographic roman numerals and a reinterpretation of Diesel’s famous Mohican icon. In conjunction a video series, “Time…

iZZi Gadgets Surpasses Kickstarter Funding Goal

Our friends at iZZi Gadgets, recently reached their Kickstarter goal and will be releasing their line of iPhone 4/4S/5 camera lens and case combos soon. I’ve beta tested the Solo version with a fisheye lens and really like the functionality and design of the product. I’ll be using it throughout the Formula Drift Finals weekend…

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Review: House of Marley's Audio and Bags

Bob Marley is a musical prophet whose words touch, move and inspire all generations and ethnicities. He used his music to spread his vision of equality, unity, authenticity, charity and sustainability. The House of Marley is committed to delivering premium quality, earth-friendly products that embody Bob Marley’s vision. Each product is made with high attention…

IN4MATION x MELLOW ORANGE

Our collaboration tee with in4mation crew for their 2012 Fall/Winter catalog.  Tee design by our dude, unknown document.  Go cop this shit! “Rooted in skate and surf culture, lifestyle brand In4mation drops their Fall/Winter 2012 collection. Marking 10 successful years since their preliminary launch at a small retail store in central Oahu, the massive success…

BOTB Fall 12' – "Anti-Heroine" Collection

I seriously love my job. My boss, Misslawn kills it again for another collection! LOVE LOVE LOVE.  Check out the full lookbook here! Check out the full lookbook here! Official Site | whatthehellz.com Facebook | whatthehellz  x  Twitter | @whatthehellz Tumblr | wthellz  x  Instagram | @whatthehellz