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Congrats to Cole

For taking 1st place in Superlights at Dodger Stadium in what always has been dominated by Kawasaki for the longest time ever. Recently we connected with Cole and sponsored him under our illest clothing line as we shook that magic ball and saw the future.

Ive been watching AMA supercross for a few years now and to know we’re sponsoring Cole is great. He’s young and is having a blast out there. He drifts a 240 and lives our lifestyle. If you’re in town next week, check out Cole at Oakland Coliseum as they play host to next week’s AMA SX stop. Here’s some photos from the event and for a more insight into Cole after the race, check out RacerX.


Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.


  • 24/01/2011 at 8:46 pm


  • 25/01/2011 at 2:44 pm

    That’s sick, had no idea! Illest repping!

  • 25/01/2011 at 3:27 pm

    I saw it, awesome man! 🙂

  • 25/01/2011 at 4:46 pm

    playing some black ops

  • 26/01/2011 at 10:11 am

    It was cool to hear that he thanked Fatlace and Illest in after race interview.