Elevate: A 360° Cycling Film—Performance Brought to You by Lexus


Lexus has pushed the boundaries once again and their latest project mixes virtual reality with filmmaking technology. Using a Samsung Gear VR + Samsung Galaxy S6, they follow pro cyclist Christian Vande Velde as he rides. But the fun is the interaction that viewers have with this video. While watching click the controls on the top left of the screen to see a full 360-degree view of the surrounding scenes.

Tags : 360 videoChristian Vande VeldeElevateLexus
John P

The author John P

Resides in Downtown Long Beach, CA and worked the agency life for a number of years before moving into the freelance world where he specializes in PR, marketing and photography. When not traveling with the Formula DRIFT series, he can be found surfing, watching MMA, or building various project cars. Twitter and Instagram @john_pangilinan