2011

- Opened its first Flagship illest Store in the historic Little Tokyo, Downtown Los Angeles.
- illest Big Black & Manny Pacquiao Collaboration
- illest x G-Shock Collaboration
- illest x Beats By Dre Collaboration
- illest cut/sew first season
- illest San Francisco Flagship opens
- Partnership with Cole Seely, AMA Supercross.
- Partnership with Matt Field, Walker Wilkerson, Ian Fournier & Forrest Wang, Drifting
- Continued Partnership with Formula Drift. Society Car Showcase.
- Continued Partnership with Speedhunters.com
- Featured in Need For Speed: Unleashed.
- Carfiend.com release
- Partnership with AME Wheels
- Partnership with Rays Engineering
- Hellaflush UK
- Hellaflush Japan

2010

- Partnership with Uncommon. (USA)
- Partnership with Formula Drift. One of One Car Showcase. (USA)
- The Paddock by Fatlace was born.
- Collaboration with FTC Skateboarding
- Partnership with Del Tha Funkee Homosapien
- Created WordUp! Grassroots Drifting.
- Partnership with Incipio (USA)
- Fit Bike Co. collaboration (USA, releasing in 2011)

2009

- 10 Year Anniversary of Fatlace.com
- Collaboration with Devilock. (Japan)
- Collaboration with New Era. (USA)
- Partnership with Electronic Arts, Need for Speed and Speedhunters. (USA)
- Collaboration with Medicom’s Be@rbrick. (Japan)
- Collaboration with Caribou Lodge to create its first Yoyo. (USA)
- Partnership & Collaboration with YoYo Factory. (USA)
- Collaboration with Meister Watch. (USA)
- Alpinestars Racing Suit & Footwear collaboration. (USA)

2008

- Illest™ was born.
- Collaboration with Thoroughly Denim Company. (Japan)
- Manny Pacquiao x Nike Partnership, Release of Manny Knows. (USA)
- Partnership & Collaboration with Scion to create the Fatlace Scion TC. (USA)

2007

- Collaboration with Devilock. (Japan)
- Release of the ARC bike frame. Designed by Fatlace, produced by Nemisis Project. (USA)
- Opened its first Flagship Fatlace Store in the historic Japantown, San Francisco.
- Collaboration with Jovontae Turner to create Fix Gear wheel decals.

2006

- Partnership with GM’s Pontiac Brand to create the Fatlace Solstice. (USA)
- Collaboration with AME Wheels to debut newest line. (Japan)

2005

- DriftBattle was born. Grass roots drifting.

2004

- Partnered with Endless Motorsports ( Japan)
- Partnered with AME Wheels ( Japan)
- Hellaflush.com was born featuring friends & drift cars with proper wheel fitment.
- Collaboration with Speedwell Footwear to develop shoes for Team Drift Unit. (USA)
- Motorsports category was added into Fatlace.com

2003

- Collaboration with Staple Design, NYC
- Collaboration with Savier Footwear, a Nike Company.
- Partnered with Need for Speed: Underground. Featured in Game.
- Partnership & Collaboration with JLine Wheels

2002

- Driftunit.com was born. A Drift Team of Friends in Norcal & Florida.
- MixCD with Hawaii’s DJ XL.

2001

- Collaboration with DJ Shortkut x Boohi. Tee & Mix CD

2000

- Before the rise of the Sneaker website phenomenon there were only 3 sites.
- Crooked Tongues, Fixins.com and Fatlace.

1999

- Fatlace.com was born featuring the latest in Hip Hop, Footwear, and Streetwear.

1998

- Fatlace.com was purchased and sat for a year.

1997-1999

- Fatlace was a category in Caffemocha.com which talked about music, hip hop, graffiti and break dancing.