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I had to think about this for just a second to realize what a good move Hermes just made partnering up with Hyundai. The brand that us American’s remember as one of the most inexpensive cars you can buy has in recent years completely flipped their marketing efforts and has been offering not only sporty but luxurious cars like this Equus. This time Hyundai has partnered with one of the most exclusive brands, Hermes, to create this bespoke Limited model equipped with the brands leather throughout. This four-door limousine was premiered at this year’s Seoul Auto Show and I’m sure they’ve all been presold. Check out the video.

Hyundai Equus by Hermes from jason kwak on Vimeo.

Mark Arcenal

The author Mark Arcenal

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.